Neela Mediatech’s gaming platform TMKOC PLAY, built on the leading IP, Taarak Mehta Ka Ooltah Chashmah. The company announced a strategic partnership with Jio Games. The company aims to roll out 50+ games on the Jio Games platform targeting Indian gamers. Check out the more details below.
Neela Mediatech has partnered with Jio Games to bring TMKOC-themed games to Jio platform users. Users will now have the opportunity to enjoy a variety of games based on the popular TMKOC TV series. This partnership is expected to significantly increase the reach of TMKOC-themed games and attract new users to Jio Games. This partnership will enable Jio Games to welcome fresh users from the existing audience of over 60 million captivated by ‘TMKOC’ IP.
Announcing this partnership, Mr. Asit Modi, Creator, Producer, and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide. Their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”
Neela Films, the production house recently invested INR 24cr into Neela Mediatech, the gaming, animation, and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chasmah IP. The company has recorded 5 million game downloads, and its YouTube Rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will host free-to-play games and cloud-based adventures, for both single-play and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying, and Tapu Skating Adventure are the first of many games that are available on the platform.
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