The Indian mobile gaming landscape is witnessing a seismic shift as iQOO, in a groundbreaking collaboration with 8Bit Creatives. iQOO announces a unique product co-creation initiative featuring gaming powerhouses Mortal (Naman Mathur), PayalGaming (Payal Dhare), and Scout (Tanmay Singh).
This multi-faceted partnership signifies a major leap beyond traditional brand endorsements. iQOO and 8Bit Creatives are placing the voices of India’s top gamers at the forefront of product development. Mortal, Payal, and Scout will actively contribute to shaping the next generation of iQOO gaming devices, providing real-time feedback and influencing core gaming innovations.
This unprecedented collaboration underscores the growing importance of community-driven product development. With nearly 90% of Indian gamers favoring mobile platforms, the demand for high-performance, gamer-centric devices is soaring. By directly integrating the insights of leading creators into the design process, iQOO and 8Bit Creatives are ensuring that their products are truly built for gamers, by gamers.
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This move comes on the heels of 8Bit Creatives securing India’s largest naming rights sponsorship deal in gaming history with iQOO last December, along with acquiring naming rights for three out of five teams, solidifying their dominant position in the Indian esports landscape.
This partnership is poised to revolutionize the mobile gaming experience in India, fostering a more immersive and community-driven ecosystem. As gaming continues to redefine digital entertainment, 8Bit Creatives and iQOO are leading the charge in empowering creators and driving innovation.
With Mortal, Payal, and Scout’s active involvement, iQOO is set to deliver cutting-edge gaming devices that truly resonate with the Indian gaming community. The product co-creation promises to be a powerful force in shaping the future of mobile gaming in India. Stay tuned for more updates as this exciting collaboration unfolds!
