T20 World Cup: ICC partners with UNICEF to raise awareness on mental health: The International Cricket Council (ICC) has partnered with UNICEF to break the stigma around mental health. The partnership will amplify UNICEF’s global campaign #OnYourMind which calls for commitment, communication, and action to promote good mental health for every child.
The ICC and UNICEF are aiming to raise awareness of mental health and wellbeing amongst children and adolescents and encourage greater conversation and understanding of it throughout the ICC Men’s T20 World Cup 2021 beginning on Sunday.
T20 World Cup: ICC partners UNICEF to raise awareness on mental health ahead of bio-bubbles in T20 WC
The 2021 T20 World Cup– the biggest ever event in the UAE and Oman – begins on 17 October and comprises 45 matches across four venues and features cricket’s biggest names and best teams. As the pinnacle of the shortest format of cricket, the ICC Men’s T20 World Cup 2021 attracts a global audience reaching billions of young fans and families.
The partnership will highlight the need for more conversations around mental health and wellbeing. Mental health is defined as a state of wellbeing in which every individual realizes his or her own potential, can cope with the normal stresses of life, can work productively and fruitfully, and is able to contribute to their community.
T20 World Cup: ICC working towards raising awareness around mental health issues: According to the latest available estimates, more than 1 in 7 adolescents aged 10–19 are estimated to live with a diagnosed mental disorder globally (source: UNICEF- SOWC 2021).
#OnYourMind campaign at the ICC Men’s T20 World Cup 2021 will urge for greater commitment, connection, and conversation around mental health and physical wellbeing.
T20 World Cup: ICC partners UNICEF to raise awareness on mental health ahead of bio-bubbles in T20 WC
Through this initiative ICC will use its global platforms, including its broadcast and digital channels to support UNICEF’s work and drive the message around: what affects children’s mental health, how to break the silence and talk about mental health wellbeing, destigmatize mental health issues, how to reach out and seek support and what can parents and adults do to improve the mental wellbeing of children.
This partnership comes at the back of ICC’s commitment to ensure the mental and physical wellbeing of over 2,000 individuals that are involved in the ICC Men’s T20 World Cup 2021, many of whom including players, coaches, and support staff, will be in a “managed event environment” throughout.
T20 World Cup: ICC to promote UNICEF’s campaign: Geoff Allardice, Acting CEO ICC said: “Cricket has incredible power and reach to raise awareness and effect change and we’re proud to partner with UNICEF to help break the stigma around mental health. #OnYourMind encourages us all to talk more openly about this with our children to promote and protect their mental health.
Cricket fans are urged to visit the ICC online and digital channels to find out more about how they can get involved in the campaign.
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