The Board of Control for Cricket in India (BCCI) has been highly successful in securing sponsorship deals with various brands for the Indian Cricket Team. Their most recent achievement involves a lucrative partnership with SBI Life, the insurance division of the State Bank of India, resulting in a significant boost in revenue.
The BCCI has designated SBI Life as an official partner for both domestic and international cricket during the 2023–2026 season. This announcement was made in a statement released on September 20. According to information obtained from Cricbuzz, SBI Life, one of India’s largest insurance providers, agreed to pay INR 85 lakh per game, surpassing the original base price of INR 75 lakh.
This collaboration kicked off with the first IND vs AUS ODI, held on September 22 in Mohali. Much like the deal with IDFC First Bank, the title sponsor for all domestic bilateral series in India, which pays Rs 4.2 crore per game, this three-year agreement with SBI Life encompasses 56 games.
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BCCI Secretary Jay Shah expressed his contentment with the collaboration, saying: “We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the next three years, leading up to the ICC Men’s Cricket World Cup 2023.
“SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike,” said Jay Shah.
“We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector and we are looking to build a solid partnership to take Indian cricket forward,” Roger Binny, President, BCCI said.
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