IND vs SL LIVE BROADCAST – IND SL DD Sports LIVE: After a last-ball thriller in Mumbai, the 2ND T20 between India vs SriLanka will be played today at 7PM. The action now shifts to Pune. The 2nd T20 will be available for free on DD Sports via DD Free Dish on Jan 5. Other than DD Sports, All India Radio will LIVE Stream commentary of IND vs SL T20 Series on AIR YouTube channel. But the National Broadcaster is surprised with almost NIL advertiser interest on the series: Watch IND SL LIVE Streaming on Hotstar & INDIA vs SriLanka LIVE Updates with InsideSport.IN
According to a key official in Doordarshan, the series is witnessing almost negligible advertiser interest.
“Yes we don’t see much advertiser interest on the series which is hard to believe for any India cricket event. But we are a national broadcaster. We always broadcast sporting events to serve the national interest and we will continue to do so”, said the spokesperson of Prasar Bharti.
After starting their 2023 campaign on a winning note, #TeamIndia will look to keep the winning momentum in the next game! #INDvSL
— Doordarshan Sports (@ddsportschannel) January 4, 2023
🏏 2nd T20I 🗓️ January 5 ⏰ 7 PM onwards..
LIVE on DD Sports 📺 (DD Free Dish) pic.twitter.com/UpuKMYWG2e
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India vs SriLanka Sponsors: Not only DD Sports, the India vs SriLanka Series is proving to be complete WASHOUT for the official broadcaster Star Sports and Disney+ Hotstar as well. The 1st T20 was played on Tuesday but the advertisers completely stayed away from the series.
Star Sports only had 2-3 brands advertising on the series. The IND vs SL LIVE Streaming on Disney+ Hotstar was a complete blank in Match-1. According to sources, Disney Star will lose almost 200 Cr on the series.
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IND VS SL LIVE Broadcast: Advertisers stay away from India vs SriLanka LIVE telecast, Star Sports & Disney+ Hotstar to lose 200 CR: Follow IND SL LIVE Streaming
India vs SriLanka Sponsors: It is worth noting that the broadcaster is paying 60.01 Cr per match to the BCCI as RIGHTS fee for the series. But they will only be able to recoup 30-40% of these amounts from advertising, affiliate sales and subscription.
The broadcaster will lose almost 200 Crore from the series.
“1st series after new year always has been below-par. As most of the advertisers, agencies shy away from investments. But what is happening with this series is unprecedented. Just imagine, not even 1 single advertiser was their on Hotstar in 1st T20. Even on LIVE Broadcast only 15-20% inventory is sold”, said an informed insider in Disney Star.
IND vs SL: Live Broadcast
India vs Sri Lanka T20I series will be broadcast on Doordarshan Sports channel on DD Free Dish in India for free. The series will also be broadcast LIVE on the Star Sports Network. Fans can catch the live streaming of SriLANKA Tour of India on Disney+ Hotstar app and website.
IND vs SL 2nd T20I: Match Details
When is IND vs SL 2nd T20I?
The India vs Sri Lanka 2nd T20I will start on Thursday, January 05.
When will IND vs SL 2nd T20I start?
The India vs Sri Lanka 2nd T20I will begin at 07:00 PM IST.
Where will the IND vs SL 2nd T20I be held?
The 2nd T20I between India and Sri Lanka will be held at the MCA Stadium in Pune.
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