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IND vs ENG series match timings pushed by 1 hour to maximise Indian viewership

IND vs ENG series match timings pushed by 1 hour to maximise Indian viewership

IND vs ENG series match timings pushed by 1 hour to maximise Indian viewership
Image Credit: AP Photo/Rafiq Maqbool via Alamy
Timing for three out of five T20I matches has been pushed earlier after India's Test tour last year proved to be the most lucrative series.

The England and Wales Cricket Board (ECB) has pushed the timing for the evening T20Is for the upcoming India matches in July. For the last few years, the ECB has had 6:30 PM local time (11 PM IST) as the starting time for T20I matches in England. The same was applied for the India vs England series, with tickets going on sale last year.

Before finalising home matches, the ECB consults with the venues, the opposition board and broadcasters. However, according to ESPNcricinfo, following the recently published financial report, the ECB has decided to move up the games by one hour, to 5:30 PM local time (10 PM IST).

ECB changes match timings for IND vs ENG series

For the unaware, ECB recorded massive profits following India’s 5-match Test tour of England last year. Such was the success that the home Ashes against Australia in 2027 won’t even come close, and the ECB will suffer losses compared to the 2025 season.

However, the ECB expects to register a profit in 2026 due to India touring for 8 white-ball matches from July 1 to 19. Realising it’s a high-value broadcast series, the English board has decided to push games earlier to maximise Indian viewership. Although a 10 PM start is still a bit late for India, with games ending at 1:30 AM or later, it’s still better than ending one hour later.

The buzz for the India vs England series is already high. The tickets for the 3-match ODI series, which could be Virat Kohli and Rohit Sharma’s last tour of England, are sold out already. Only a few hundred tickets are available for the 5-match T20I series, which includes young phenom Vaibhav Sooryavanshi.

India vs England series schedule

MatchDateVenueUpdated Time (IST)
1st T20IJuly 1Chester-le-Street10 PM
2nd T20IJuly 4Manchester7 PM
3rd T20IJuly 7Nottingham10 PM
4th T20IJuly 9Bristol10 PM
5th T20IJuly 11Southampton7 PM
1st ODIJuly 14Birmingham3:30 PM
2nd ODIJuly 16Cardiff5:30 PM
3rd ODIJuly 19London3:30 PM
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