BCCI New Title Sponsor – Mastercard BCCI Sponsor: It’s FINAL – Mastercard will be the new TITLE Sponsor for the Indian Domestic and International Cricket at Home. BCCI has decided to accept PayTM’s request of transferring the title rights to global payments and technology company Mastercard. The series against World Champion Australia in September will be Mastercard’s 1st series as Title Sponsor of the BCCI. Follow Indian Cricket LIVE Updates & Sports Business News with InsideSport.IN
It is learnt that India will play Australia in Mohali (September 20), Nagpur (September 23) and Hyderabad (September 25). India will round off their World Cup preparations with three more T20 against the Proteas in Trivandrum (September 28), Guwahati (October 1) and Indore (October 3).
This series will be followed by three ODIs against the South Africans. Title RIGHTS of all these series will now be passed on to Mastercard from PayTM.
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BCCI New Title Sponsor: Mastercard replaces PayTM as BCCI’s new title sponsor for all international & domestic cricket in India: Follow LIVE UPDATES
Mastercard BCCI Sponsor – Indian Cricket Sponsor: InsideSport has learnt that BCCI has finally accepted Paytm’s request for re-assignment of the rights to Mastercard. The rights have been re-assigned at the same price of Rs. 3.8Cr per match.
BCCI has confirmed to InsideSport that PayTM has decided to QUIT the sponsorship deal with Indian cricket mid-way. The digital payment company had informed the BCCI on 5th July that they are not interested in continuing as Title Sponsor of the Indian cricket.
On PayTM’s request the rights are being reassinged to Mastercard.
“Yes, they had sent in a request for the trasfer of the rights. It is correct there is a provision for assignment of Rights to a third party. Contracts with the new sponsor will be completed in two weeks time. They will continue as partner till 2023”, confirmed the BCCI source to InsideSport.
- Paytm had signed the deal for ₹326.80 crores in 2019.
- The deal was suppose to continue till 2023
- The winning bid was ₹3.80 crore per Match. This was at 58% incremental value in comparison to the previous per match value of ₹2.4 crores.
- In 2015, Paytm for the 1st time became title sponsor of Indian cricket.
- Now PayTM has requested BCCI to assign the rights to Mastercard.
BCCI IPL Sponsorship Woes: Big setback for IPL & BCCI, now Upstok & Unacademy decides to pullout as IPL Central Sponsor: Follow LIVE UPDATES
Sponsorship Troubles for BCCI – Upstox, Unacademy to pullout: BCCI has some more headache to deal with on sponsorship front on account of few IPL Sponsors.
Now two IPL Sponsors have decided to end their contracts with the world’s most lucrative cricket league. IPL’s central sponsor Unacademy & Upstok have informed the board that they would like to discontinue the association.
Upstox, Unacademy to pullout? The official sponsors of the Indian Premier League (IPL), Upstox and Unacademy have informed BCCI of an immediate transfer of rights. The two brands wish to discontinue their association with the league. The partnership of Upstox and Unacademy runs till IPL 2023 i.e 16th season of IPL.
The brands have requested the BCCI that they would like to transfer the sponsorship rights to a other party. The representative agencies of both brands have been looking for other companies in the market who are willing to buy the IPL Sponsorship for 1 year period.
BCCI provides a sponsorship clause, which allows the brand that has an existing partnership with the cricket governing body of India to sell its sponsorship rights to some other company.
If brands get to transfer the rights they will have to pay the BCCI 5% as transfer fee.
What’s wrong with the BCCI Sponsors?
Sponsors leaving the BCCI contracts midway has become norm of sorts. Earlier OPPO left its Indian team JERSEY sponsorship deal MID-WAY and the rights were transferred to Byju’s
In IPL as well VIVO recently left the deal mid-way and the rights were passed on to TATA GROUP.
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