Grand Theft Auto 6 is already making history before its official release. According to new market research data, Rockstar Games’ highly anticipated title has recorded the strongest first week of digital pre-orders ever seen in the gaming industry, setting the stage for what could become the biggest entertainment launch of all time.
GTA 6 Records Massive First-Week Pre-Orders
According to the latest report released by market research company Newzoo, GTA 6 has recorded around $180 million USD in digital pre-order sales in its first week of launch in America and five major European countries listed below:
- United Kingdom
- France
- Germany
- Italy
- Spain
When this information regarding regional sales is further extrapolated using historical data on console players globally for Grand Theft Auto V, then the global figure comes around to be about $260 million USD in just one week.
While social media rumors suggested GTA 6 had already crossed $1 billion in pre-orders, the available market estimates indicate that $260 million is a more realistic figure at this stage.
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Launch Week Revenue Projections
Analysts usually predict the performance during the launch by comparing the release with past sale trends of existing blockbuster series.
With its massive fanbase all around the world, it can be said that GTA 6 will follow the revenue trend of other blockbuster series, where 5.8% of the entire revenue earned during the week of launch comes from pre-orders.
Based on these projections, GTA 6 is currently estimated to achieve:
- Projected Launch Week Revenue: $3.3 billion–$5.2 billion USD
- Estimated Copies Sold: 37–51 million units
- Estimated Average Selling Price: $88 USD per copy
If these projections hold true, GTA 6 would comfortably surpass previous records for video game launches and become one of the highest-grossing entertainment releases ever.
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