As BATTLEGROUNDS MOBILE INDIA (BGMI) turns five, KRAFTON India is launching a new ad campaign that puts the spotlight squarely on the people who matter most – the fans. The campaign, rolling out alongside the 5th Anniversary event, captures the raw, relatable love Indian players have for the grind: the late nights, the comeback matches, and the hustle for that one special reward.
BGMI 5th Anniversary Event
The campaign’s central message is refreshingly simple: you don’t need to pull off stunts to win Classic Crate Coupons. For the anniversary, KRAFTON is handing every player 10 free Classic Crate Coupons earned by nothing more than logging in. The ads celebrate that, turning an everyday act into a moment worth cheering for.
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Campaign highlights:
Fan-first storytelling: Ads mirror the everyday BGMI player – their grind, their passion, their loyalty to the game
Rewards made accessible: 10 free Classic Crate Coupons, available to every player simply by logging in daily from June 23.
The campaign runs across digital and social platforms, meeting fans where they already live – YouTube, Instagram, and in-game. It is designed to amplify excitement for the 5th Anniversary event while reinforcing BGMI’s appreciation for its loyal player base ahead of the milestone.
Srinjoy das, Director of Marketing and BGMI Product Management, KRAFTON India, said, “Our fans are the soul of BGMI, and five years in, we wanted to make that the centre of our anniversary story. This campaign is a love letter to every player who has ground their way through matches, chased crates, and kept coming back. This time, all they have to do is log in and we think that says everything.
