KRAFTON India today announced a distinct collaboration between BATTLEGROUNDS MOBILE INDIA (BGMI) and Taco Bell India, uniting two global brands that speak directly to India’s fast-growing youth & gaming ecosystem. Rooted in bold flavours, bold play, and bold self-expression, this partnership brings together to cultural powerhouse brands, that continue to shape conversations amongst India’s Gen Z audiences. Check out more information on BGMI x Taco Bell collaboration below.
BGMI x Taco Bell Collaboration Announced
With India now emerging as one of Taco Bell’s fastest-growing international market, and BGMI continuing to lead India’s thriving gaming landscape with one of the strongest online communities in the country, this partnership blends the thrill of high-paced gameplay with the energy of quick-service dining, creating a collaboration that feels instinctive, vibrant, and inherently youth-led.
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As part of the rollout, fans can look forward to a co-branded BGMI x Taco Bell meal combo featuring Taco Bell favourites such as Baddie Rice Bowl, Naked Chicken Taco and Boss Burrito along with a Side, Dessert and Beverage, offering great taste at great value. As a part of the collaboration, Consumers can ear, for the first time ever, UC (Unknown Cash) with every BGMI-exclusive Taco Bell combo. UC is BGMI’s premium in-game currency, widely popular among gamers and used to purchase character skins, weapon upgrades, and other special items — making the meal a high-value proposition for India’s gaming community.
From November 15th to 25th, players can also participate in Taco Bell-themed in-game missions to unlock Taco Bell discount coupons offering 50% OFF on select favourites. This fusion of gameplay rewards and real-world benefits gives gamers the chance to level up both in the game and at the table.
More than a promotional tie-in, the partnership reflects the way India’s young audiences live, play, and connect today — at the intersection of gaming, food, entertainment, and digital communities. Through a mix of interactive digital experiences, social storytelling, and on-ground activations, BGMI and Taco Bell will deliver a vibrant, immersive campaign that celebrates India’s fast-evolving youth culture.
The BGMI x Taco Bell partnership is more than a moment — it marks the coming together of two brands shaping the next wave of India’s pop-culture landscape. With its blend of taste, technology, and thrilling gameplay rewards, the collaboration captures the bold, expressive spirit of India’s Gen Z.
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