In a significant milestone for the Indian gaming and esports community, popular gamer and content creator Payal Dhare has been announced as one of the new brand ambassadors of Seagram’s Royal Stag. With this association, Payal not only becomes the first and only gamer to represent the iconic brand but also highlights the growing recognition of gaming as a part of mainstream culture in India.
Payal Dhare joins Seagram’s Royal Stag ambassador lineup
Royal Stag revealed on Monday that it has added four fresh faces to their roster of ambassadors – Bollywood actor Sidharth Malhotra, rapper Badshah, Telugu actor Naga Chaitanya, and gamer Payal Dhare. They will join the brand’s existing lineup, which already includes Indian cricket stars Rohit Sharma, Jasprit Bumrah, and Suryakumar Yadav.
Gaming enters the mainstream spotlight
Payal Dhare, who has made her mark as one of India’s most popular female gaming content creators, shared her excitement about the collaboration. She emphasized that Royal Stag’s philosophy resonates with her personal journey of breaking barriers and redefining success in a male-dominated industry.
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Her inclusion is being seen as a symbolic moment for the gaming industry, which has witnessed massive growth over the last few years in India. While traditionally dominated by cricket stars and Bollywood personalities, Royal Stag’s decision to bring a gamer on board reflects how esports and gaming creators are moving closer to mainstream recognition.
A growing cultural shift
Payal’s representation in a brand of this stature not only validates the influence of gamers in youth culture but also paves the way for more creators from the esports ecosystem to partner with leading mainstream brands. This collaboration shows that gaming, once considered a niche, is now carving its space alongside cinema and sports in shaping lifestyle trends in India.
With this move, Royal Stag strengthens its connection with a wider audience while reinforcing the message that talent and passion, regardless of the field, can inspire a generation.
