WWE News: Triple H News: WWE Superstar Bray Wyatt completed his emphatic return to the promotion at the Extreme Rules Premium Live Event. WWE had teased the arrival of The White Rabbit” in the build-up to the PLE which got the viewers confused regarding who the man is. Many thought it to be Karrion Kross who also made a recent return to the Stamford-based promotion.
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Following the release of WWE’s third-quarter financial results, WWE’s Chief Content Officer Paul Triple H discussed the impact of the “White Rabbit project” on the company’s viewership. The Game highlighted the importance of using multimedia to drive engagement.
“Bray Wyatt’s return at Extreme Rules resulted in a 30 percent increase in total viewership, and became the most watched Extreme Rules in history,” he said. “‘Monday Night Raw’ just two nights later also benefited, increasing our audience to nearly two million, up 14 percent week over week. The WWE ‘White Rabbit Project’ is a perfect example of how we can use a multimedia approach to drive engagement, excitement, and ultimately revenue,” Levesque said, “Look for us to do more of these strategic creative stunts that extend storylines to different platforms and are executed beyond just our traditional television windows.” (via Wrestling Inc.)
Triple H speaks on the impact of Bray Wyatt’s return 💯 pic.twitter.com/lgSLOMpHA3
— WrestlingWorldCC (@WrestlingWCC) November 3, 2022
WWE News: WWE Co-CEO Stephanie McMahon elaborates on the “White Rabbit Project”
Vince McMahon’s daughter Stephanie, who was promoted to the role of co-CEO after her father’s retirement, also elaborated on the topic. She stressed the fact that WWE has been drawing commendable television ratings despite the trend going the opposite way. She also labeled the Bray Wyatt project “first-of-its-kind.”
“As a backdrop to the strong financial performance for the quarter, the renewed energy around our creative has boosted viewership across platforms,” she said, “In a world of declining television ratings, WWE is growing. Just before the close of Q3, the September 23 episode of ‘SmackDown’ saw its biggest audience since 2020,” she said, “That rating, in particular, is directly attributable to a first-of-its-kind multimedia campaign called the ‘White Rabbit Project,’ which was designed to engage and intrigue viewers through a series of clues and cues, using a myriad of platforms and technology. One of which led to ‘SmackDown’ on September 23 as a destination.” (via Wrestling Inc.)
Read More: WWE News: Major update on plans for WWE Crown Jewel amidst warnings regarding “Imminent Attacks”
What an incredible shot of Bray Wyatt from last night pic.twitter.com/isj0USrsdj
— Fightful Wrestling (@Fightful) October 29, 2022
What are your thoughts on WWE’s White Rabbit campaign? Sound off in the comments section below!
WWE news: Triple H reveals viewership numbers due to the impact of Bray Wyatt’s return
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