IPL 2022 – Virat Kohli Investments: Former India & RCB captain Virat Kohli is currently busy with India vs West Indies series & IPL Auction in Bengaluru. But on business front Kohli is keeping himself busy. Along with wife Anushka Sharma, Kohli has now invested into plant-based meat brand Blue Tribe. The Power Couple will also be face for the BRAND campaign – Follow IPL 2022 LIVE Updates & IPL Auction LIVE Updates with InsideSport.IN
The company is founded by Alkem Labs MD Sandeep Singh in 2019 and grown with support from Good Food Institute India (GFI). The company offers plant-based keema, sausages, and momos, while preserving the taste and indulgence of meat.
Virat Kohli said that he is a foodie and wants to enjoy the kind of food he loves without leaving a huge carbon footprint.
“I know a lot of people feel the same way. This is why I believe, if we can have a lower dependence on meat, without short changing our taste buds, there is potential for a planet-changing impact,” Virat Kohli added.
IPL 2022: Just days before IPL Auction, RCB’s Virat Kohli makes BIG INVESTMENT into plant-based meat brand Blue Tribe
Virat Kohli Investments – Kohli Invests in Blue Tribe: Virat Kohli and Anushka Sharma are well known for their animal advocacy and for their cruelty-free lifestyle. The GFI stated that Kohli and Sharma have followed a meat-free diet for years, found plant-based meat to be a ‘revelation’.
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“Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle. The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet,” said Anushka Sharma.
RCB’s Virat Kohli & wife Anushka Sharma makes BIG INVESTMENT into plant-based meat brand Blue Tribe:
What is plant-based meat?
Plant-based meats are proxy meats that utilise “food science and ingredients made from widely consumed crops such as yellow peas and soya bean, to provide the sensory and cultural experience as meat”, as per GFI.
“These next-generation ‘smart protein’ foods go far beyond the previous generation of soya nuggets, providing consumers with a choice that has a tiny fraction of the land, water, and energy use and greenhouse gas implications of their conventional counterparts,” it added.
GFI research showed that investment in the smart protein sector globally hit over $3 billion in 2020 and 2021, but none of this came in India.
Virat Kohli Investments: Apart from being one of the most accomplished sportsmen on the planet, Kohli is also an investor in many startups spanning mobile gaming, fashion wear and fintech.
- Kohli began his investment journey at the age of 25 when he bought a stake in a London-based social media startup —Sports Convo for an undisclosed sum.
- In February 2019, he invested in Galactus Funware Technology Pvt Limited, a Bengaluru-headquartered company, which owns the online gaming platform Mobile Premier League (MPL).
- Kohli’s investment portfolio also includes Universal Sportsbiz (USPL), a fashion startup in which he invested Rs 19.30 crore in October 2020. It is be noted that Sachin Tendulkar is also an investor in Universal Sportsbiz.
- The cricket also has a stake in Bengaluru-based health and fitness startup which owns gyms and fitness centres across the country. According to Business Standard, Kohli had invested Rs 90 crore in the company in 2015.
- Kohli is also a restauranteur. Located in RK Puram, Nueva, a Muti-cuisine restaurant by Kohli serves South American food, inspirations from Portugal, Italy, Spain, Japan and other regions.
- Kohli’s most talked-about investment is in online insurance aggregator Digit Insurance which was valued at $3.5 billion after the recent round of funding. Virat and wife Anushka Sharma together hold 0.25% stake in Prem Watsa-based fintech company with a total investment of Rs 2.2 crore.
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