IPL 2022 – MS Dhoni Brand Endorsements: He is 2 years retired from international cricket. He is 40+. He stays away from social media – but still Chennai Super Kings (CSK) captain MS Dhoni stays the DARLING for the Indian brands. With IPL 2022 Auction just few days away & the 15 season of the league approaching fast – Dhoni is on a brand-signing spree – Follow IPL 2022 LIVE Updates & IPL Auction LIVE Updates with InsideSport.IN
Such is the increased demand for Dhoni that he has signed his 3rd brand in past 7 days. Dhoni who has been retained by CSK for whooping 12 Crore per annum salary has now signed as brand ambassador for Turtlemint, an insurance platform.
Earlier last week Dhoni signed with Ganesh Housing & renewed his long standing partnership with OREO.
Not only this but Kinley, a packaged drinking water brand owned by Coca-Cola India, has also launched a new campaign starring the former Indian skipper. The brand has launched campaign ‘Boond Boond Mein Vishwas‘ with Dhoni.
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IPL 2022: With IPL season approaching CSK captain MS Dhoni on brand-signing spree, signs 3rd deal in a week as brand ambassador
MS Dhoni Brand Endorsements – Dhoni signs Turtlemint: Turtlemint, an insurance platform appointed the former Indian skipper as its brand ambassador on Monday. The insurance platform has also launched a 360-degree campaign called #ActiveHoJao, to educate consumers about the value of insurance and convert them into active customers.
“I am excited to be a part of Turtlemint’s vision of getting maximum people in our country, properly insured.” Dhoni said after shooting for the campaign.
The ad film emphasises the importance of health and how it should not be ignored. It conveys the message that they should protect themselves and their loved ones by purchasing an insurance policy.
Commenting on the association, Dhirendra Mahyavanshi, Co-founder Turtlemint, said, “Millions look up to Dhoni to seek inspiration for a fit and active lifestyle. Hence, we are delighted to partner with him”
Recently, Dhoni also signed with South India’s largest and most experienced land aggregator, G Square Housing as its brand ambassador.
IPL 2022: MS Dhoni, Ziva feature in new Oreo ad campaign – Just last weel, the father-daughter duo of Dhoni and Ziva Dhoni were back in Oreo’s latest commercial.
Oreo, a popular cookie brand, has launched the promotional campaign aimed at encouraging families to spend time playing together.
It is worth noting that in 2021 Duff & Phelps annual Celebrity Brand Valuation Study, Dhoni did not feature in TOP 10.
Virat Kohli was named as the most powerful celebrtiy brand of the country. But with end of Kohli’s stint as India captain, it’s clear Dhoni is re-emerging as favorite choice off-late for the brands.
On the field, the CSK captain is expected to be seen during the IPL Auction in Bengaluru. Dhoni is expected to join his teammates on CSK’s table during the IPL Auction. He was earlier spotted in Chennai to prepare along with CSK Management for the IPL Auction scheduled on 12th & 13th February.
Follow IPL 2022 LIVE Updates & IPL Auction LIVE Updates with InsideSport.IN
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