IPL 2022: ACKO Insurance goes big on IPL Team sponsorships, signs with DC, KKR, GT, MI & SRH as insurance partner
IPL 2022 Team Sponsors – ACKO Insurance IPL Sponsor: The MULTI-TEAM Sponsorship strategy is back in IPL 2022. The leading insurance company…
IPL 2022 Team Sponsors – ACKO Insurance IPL Sponsor: The MULTI-TEAM Sponsorship strategy is back in IPL 2022. The leading insurance company ACKO Insurance has signed not one but with multiple teams as its sponsor. After signing as insurance partner for Delhi Capitals, Mumbai Indians, Sunrisers Hyderabad the company has signed two more deals with Kolkata Knight Riders & Gujarat Titans as its Associate Sponsor: Follow IPL 2022 LIVE Updates with InsideSport.IN
IPL 2022: ACKO Insurance goes big on IPL Team sponsorships, signs with Delhi Capitals, Gujarat Titans, Kolkata Knight Riders as insurance partner
ACKO Insurance IPL Sponsor – IPL MULTI-TEAM Sponsorship Strategy: ACKO will have team sponsorship tie-ups with 5 times in this year of IPL 2022.
ACKO was appointed as the official insurance partner of both GT & KKR.
IPL 2022: One is not enough for IPL Teams – IPL Teams opt for MULTI-TEAM Sponsorship Strategy: For many brands, associating with one team is not enough past few IPL seasons.
There has been a significant rise in the number of brands that have opted for multi-team brand sponsorship deals.
Another brand, Colgate, has become the smile partner of six IPL teams in IPL 2021. Delhi Capitals, Punjab Kings, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad.
BKT Tyre: The Tyre manufacturing company Balkrishna Industries Ltd (BKT) have also associated with as many six IPL teams.
Brands like Jio, Dream11, and Kingfisher have been pioneers of multi-team sponsorship strategy.
In fact, Kingfisher was the first brand to associate with all the teams way back in IPL 2009-2010.
“Since team tie-ups are comparatively inexpensive, this strategy ensures brand visibility at a low level of investment. Dream 11, Jio and Kingfisher have done this before to multiply viewership,” said Sandeep Goyal, chief mentor at Indian Institute of Human Brands (IIHB).
IPL 2022 New Format Explained: How the completely new format is creating huge buzz for the league?
The Indian Premier League’s 15th edition will be played in a ‘very unique, interesting & completely NEW Format’.
All 10 IPL Teams have been divided into two groups.
- Group A: MI, KKR, RR, DC, LSG
- Group B: CSK, SRH, RCB, PBKS, GT
Each team will play twice with the teams in their group & once with teams in the other group.
Not only this but they will also play two matches with team in the same row in the second group.
With the rest of the teams in the second group they will play only once during the season.
For Example: In Group A, MI will play 2 matches each against KKR, RR, DC, LSG. MI will also play 2 matches against CSK and 1 match each against other teams in Group B.
Similarly, in Group B, RCB will play 2 matches against CSK, SRH, PBKS and GT. RCB will also play 2 matches against RR and 1 match each against other teams in Group A.
Follow IPL 2022 LIVE Updates with InsideSport.IN