Adidas launches new India cricket jersey ahead of WTC Final 2023
Adidas has launched new India Cricket jersey for Rohit Sharma & Co ahead of India vs Australia World Test Championship.
India Cricket Jersey: Adidas, the new kit manufacturer for the Indian cricket team has revealed new jersey for Rohit Sharma & Co. This is for the first time since Nike, Team India will have a renowned sports goods manufacturer as its jersey sponsor. Officially, the jersey will be worn in the WTC Final 2023 against Australia on June 7. Follow IND vs AUS LIVE Updates on InsideSport.IN.
The BCCI has signed a mega deal with Adidas for a 5-year deal that will run till 2028. It has been estimated that the deal is expected to be around 350 crores over the span of five years. The German company will replace Killer which filled in temporarily after MPL exited the kit sponsorship deal. India Cricket Team will wear the jersey for all three formats of men’s, women’s and age-group cricket.
“We are committed to helping grow the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands, Adidas, in this journey. With its rich historical legacy in sports, world-class products, and strong global reach, Adidas will play an important role in driving the performance and future success of different categories of Indian cricket,” BCCI secretary Jay Shah said of the deal.
India will have three different jerseys in ODI, T20 as well as all whites in Test. However, it will take a while before Rohit Sharma & Co wear the coloured clothings as India’s next assignment after WTC Final will be at the end of June. India will travel to West Indies for a full tour including Tests, ODIs and T20s.
“We are proud to partner with BCCI and Team India, the most iconic team in India. Cricket is the most important sport in India, and it is very important for us to be visible and invest in it. We could not have found a better partner than BCCI. I believe India to be the fastest-growing sports market for the next decades. We are very committed to supporting our team to become the best sports brand in India,” Adidas CEO Bjørn Gulden said of the partnership.
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