New-age digital entertainment, gaming, and technology company JetSynthesys has announced a strategic partnership with DIGITAL HEARTS HOLDINGS Co., Ltd. (DHH), a Japanese holding company listed on the Tokyo Stock Exchange (TSE). This collaboration will involve an investment by DHH in JetSynthesys Co., Ltd. (JetSynthesys Japan) and the establishment of a 50:50 joint venture between JetSynthesys and DHH in India.
The partnership aims to leverage the strengths of both companies to expand their global presence in the gaming industry. JetSynthesys will bring its expertise in game development and technology to the table, while DHH will provide its deep understanding of the Japanese gaming market and its established infrastructure in quality assurance, customer support, and marketing.
JetSynthesys Japan will utilize DHH’s expertise to create global products that meet the needs of gamers worldwide. The joint venture in India will focus on expanding debugging services in the Indian market and beyond, combining the resources and know-how of both companies to cater to the growing demand for quality assurance services in the global gaming industry.
Talking about this announcement, Rajan Navani, CEO and Founder of JetSynthesys, said, “Japan is the third-largest gaming market in the world and boasts of the highest ARPU globally. Our strategic partnership with DIGITAL HEARTS HOLDINGS is a pivotal step in strengthening JetSynthesys’ international footprint. We will leverage our collective sensibilities, deep understanding of the video games market, audience behavior, and industry dynamics to create cutting-edge global titles. By pooling our expertise and resources, we are poised to introduce exciting innovations to the gaming world and unlock incremental opportunities and possibilities for the world at large.”
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Currently the youngest population in the world, India today is one of the most significant emerging markets in gaming. It is one of the top countries for mobile game downloads and is one of the largest gaming populations internationally. This strategic association will aid the global expansion of both entities enhancing their growth potential further. JetSynthesys Japan will support business development in Western countries for DIGITAL HEARTS HOLDINGS while DHH will support business development in Japan and other key Eastern Asian markets for JetSynthesys Japan. DHH and its group company will also provide development and support function resources for projects co-developed with JetSynthesys Japan.
Additionally, Ryo Shima, Head of JetSynthesys Japan, said, “This partnership heralds a new era of collaboration in the gaming industry. By synergizing our strengths, JetSynthesys and DIGITAL HEARTS HOLDINGS are set to achieve remarkable growth. Our sectoral hold, individual expertise, local knowledge, and extensive networks in both our markets of origin will unlock new horizons for our organizations. On the cards are collaborative game development, operations, talent management, and business growth. We are confident this partnership will bode well for both JetSynthesys and DIGITAL HEARTS HOLDINGS and we look forward to some exciting times ahead.”
Toshiya Tsukushi, Director, Executive Vice President, and COO of DHH stated, “We are delighted to be part of this strategic partnership with JetSynthesys. This collaboration enables us to expand our presence in the Indian gaming market and offer our extensive QA services, while also opening up new avenues for the global gaming industry out of Japan. We look forward to leveraging JetSynthesys strong foothold in India and other Western markets to further bolster our global presence.”
This strategic partnership between JetSynthesys and DIGITAL HEARTS HOLDINGS signifies a significant milestone in the gaming industry. With a focus on Japan and India, this collaboration is expected to bring innovative gaming experiences to players worldwide and facilitate business growth in both regions.
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