Dutch multinational brewing company Heineken has released a new ad campaign starring Max Verstappen. The Red Bull driver has recently been a part of multiple advertisements and sponsorships. Rightly so, the Dutchman is enjoying the perks of being the most high-profile and successful F1 driver on the grid. The current campaign, named, “the best driver” is the one with a deep-rooted message.
The ad starring Max Verstappen is a well-curated and thought-provoking campaign. It shows that Max, who is often expected by his friends to drive them back because he is the “best driver” uses a trick to get out of this friendly-imposed duty. The Red Bull driver can be seen fooling his friends. Max doesn’t show his peers that he is drinking a Heineken 0.0. However, he then uses it as an excuse not to drive. Later, he cheekily waves to his friends and drives off on his own.
Heineken has a long-standing history of F1 driver-starring campaigns. Some of the biggest names in F1 have been closely associated with the sports’ long-standing global partners. Since the campaign has been released, there has been a plethora of reactions on social media from all directions. Fans on either side of the spectrum have a contribution to make to this hugely viral ad.
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Twitter F1 reacts cheekily to Max Verstappen and Heineken’s new partnership
Max Verstappen is currently the biggest name in the motorsports circuit. Not just as a driver, but also as an ambassador of the sport. This primarily means his choices hugely impact millions of his fans, including his on-screen presence.
Talking about this socially aware ad as reported by GPFans, Max said, “For a driver in Formula 1, making the right choices, both on and off the track, is crucial for success. When you are behind the wheel, such a focused mindset – especially when it comes to safety – is essential. I thoroughly enjoyed working on this campaign and hope that everyone quietly not only enjoys watching it but, above all, thinks about the important message behind it.”
Moreover, Twitter had some interesting reactions to the campaign. Starting from lovely ones to the rhetorical ones, fans brought out their creative guns. Here, we have curated a list of some of the best reactions to Max Verstappen’s “the best driver” campaign.
The Heineken advertisement was recently reposted by Max Verstappen himself giving it an immense reach. Tell us what you thought about this interesting campaign starring the two-time world champion.
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Editors pick
