Lionel Messi: Lionel Messi is now a household name all over the world. As a result, he has been the face of several businesses around the world starting from cars, beverages, and game companies to tourism, shoes, and food companies. He has recently posted on his social media announcing his partnership expansion with the famous Hard Rock Cafe. In this partnership, he came together with their chefs to create a chicken sandwich inspired by his favourite food, Milanesa napolitana. It has also been named after him as the ‘Messi Chicken Sandwich’.
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Lionel Messi has expanded his deal with the Hard Rock Cafe in a unique way. He has recently posted on his social media his expanded partnership deal with them. The post contained a video showing Messi becoming a chef to come up with the sandwich recipe and a picture. The caption read, “Another dream comes true! I am thrilled to introduce to you the new Messi Chicken Sandwich that I have created with Hard Rock Cafe, inspired by my favorite food: The Milanese! Don’t miss out!”
It is no secret to Messi’s fans around the world that the Argentine loves to eat. He also cooks which was evident from a video he posted in 2014 showing his cooking skills. Messi previously expressed that his favourite food is the famous Argentine dish Milanesa napolitana. He has combined his cooking skills, favourite food, and business skills in his new partnership with Hard Rock Cafe. He came along with their chefs to create a new kind of burger sandwich inspired by his favourite food.
In a statement, Messi said, “I’m excited to share the flavors of my home country with the world through the launch of my very own Chicken Sandwich, inspired by one of my favorite dishes, the Milanesa. There has been no better partner than Hard Rock International in bringing this to life. Like a great teammate, Hard Rock has been with me through historic milestones, and I’m thrilled for my fans worldwide to have a taste of one of my childhood favorites that still makes me feel at home, no matter where I am.”
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Messi and Hard Rock Cafe came up with another Messi-special burger around 7-8 months ago. That was named the ‘Messi Burger Champion’s Edition’. He has several brand ambassador deals where he is the celebrity face of the companies. Messi has brand endorsements with Pepsi, Konami, Budweiser, Lay’s, Mastercard, PUBG MOBILE, Getorade, and more. He also has a multi-million dollar deal with sports brand Adidas. His recent contract with Inter Miami includes a profit share from their deal with Apple TV.
Lionel Messi has recently moved to the MLS side Inter Miami following a 2-year stint at PSG. He wanted to go back to his childhood club Barcelona. However, when there was too much uncertainty in that transfer, he chose to leave European football to move to the United States. Inter Miami are lagging a lot in their performance. They are looking to improve with the help of Messi. They have also brought on his former teammate Sergio Busquets and have approached Jordi Alba.
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