FIFA World Cup: Qatar Beer ban: A whopping £40 million might be lost to FIFA as a result of Qatar’s alcohol ban, as Budweiser is seeking damages for its losses. As one of the World Cup’s official sponsors, the American beer corporation was slated to offer alcohol in the stadiums and fan zones in Qatar. Follow FIFA World CUP 2022 LIVE Updates with InsideSport.IN & Watch FIFA WC LIVE Streaming with Jio Cinema.
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FIFA World Cup: Qatar Beer ban to cost FIFA £40MILLION, Budweiser demand compensation for losses – Check Out
However, 48 hours ahead of the tournament, the Qatari government did a major upturn. It demanded a ban on alcohol across the Football Stadiums and in the city. All eight World Cup locations would provide beer and other alcoholic beverages, as had been originally guaranteed. The FIFA executive committee announced that no venues will offer alcohol after caving to pressure from the Qatari government. Budweiser, the official beer sponsor, received terrible news and is now seeking compensation as a result of the unexpected U-turn.
There are much more significant problems surrounding FIFA’s decision to award/sell the World Cup to Qatar.
But Qatar’s decision to ban beer at stadiums just 48 hours before kickoff—despite FIFA’s $100 million sponsorship deal with Budweiser—feels like a bit of poetic justice.
— Joe Pompliano (@JoePompliano) November 18, 2022
For this World Cup, Budweiser has a contract with Fifa worth around £65 million. Additionally, they have a World Cup agreement for up to £95 million for 2026. The following competition will have more countries competing in it and will be hosted around the USA, Canada, and Mexico. That means that instead of the present 64-match schedule, it will include 104 games .
FIFA World Cup: Qatar Beer ban to cost FIFA £40MILLION, Budweiser demand compensation for losses – Check Out
With additional stadiums and fan zones in operation, Budweiser will, of course, have more opportunities to market their beer. However to compensate for the losses due to restriction in Qatar, they are expected to demand that FIFA reduce a hefty £40 million from the cost of being the official beer supplier.
However, throughout the upcoming weeks, fans will only have access to official World Cup locations in the Doha city centre Fan Festival. But since the beer is served in 500ml glasses, a Bud will cost them £12, which is less than a pint. Only non-alcoholic Bud Zero will be available for purchase at stadiums, and each cup will cost about £7.
FIFA World Cup: Qatar Beer ban to cost FIFA £40MILLION, Budweiser demand compensation for losses – Check Out
Follow FIFA World CUP 2022 LIVE Updates with InsideSport.IN & Watch FIFA WC LIVE Streaming with Jio Cinema
Check Out: FIFA WORLD CUP 2022/ FIFA WORLD CUP SCHEDULE/ FIFA WORLD CUP GROUPS/ FIFA World Cup Points Table/ FIFA World Cup Latest Updates
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