Neela Films is continuously expanding its horizons and redefining the entertainment landscape. The company introduced Neela Mediatech, the gaming and animation vertical of the IP ‘Taarak Mehta ka Ooltah Chashmah’. In an exclusive interview with InsideSport, Asit Kumarr Modi, the esteemed Director and Producer of Neela Films and Neela Mediatech Pvt Ltd shared some insights on TMKOC Play. This is the gaming platform of the vertical where gamers can download and install the games based on characters of Taarak Mehta ka Ooltah Chashmah.
Neela Mediatech has recorded over 5 million game downloads
How does Asit Kumarr Modi envision the future growth and expansion of Neela Mediatech in the Gaming Industry?
Neela Mediatech will bring the characters of Gokuldham and Taarak Mehta Ka Ooltah Chashmah alive in the gaming arena. These Character-based games will certainly excel in engaging players through compelling narratives and well-developed characters. As gaming technology advances, we will create more immersive experiences, enhancing storytelling and character depth. In our first year we have met with amazing love and support, this has only given us confidence to build more and better games and gaming experience to the audience.
Our Character-based games also appeal to a wider range of audiences, from casual gamers to dedicated enthusiasts. By creating relatable or intriguing characters, we will surely attract players across different demographics and gaming preferences.
How does Asit Kumarr Modi perceive the intersection of traditional television entertainment and digital gaming platforms?
We are seeing increasing integration between traditional television content and gaming platforms. This integration can take various forms, including video game adaptations of popular TV shows and movies, as well as TV shows and movies featuring video game themes or characters.
Interactive Experiences: Interactive entertainment experiences are blurring the lines between traditional passive television viewing and active gaming. Leading OTT platforms have experimented with interactive storytelling, allowing viewers to make choices that impact the narrative direction of a show or movie. This trend aligns with the interactivity inherent in gaming and provides new avenues for audience engagement.
Second Screen Experiences: Many viewers engage with a second screen, such as a smartphone or tablet, while watching television. Gaming platforms and developers including us will capitalized on this behavior by creating companion apps and interactive experiences that complement TV shows and enhance viewer engagement.
Elaborate on the success of ‘Bhide Scooter Race’ and other game downloads,
The game involves skill and fun. Build on our 2 characters Bhide Master and his scooter- Sakharam. The game has multiplayer option allowing one to race with other characters. There are various themes which allow newer experiences for the players. Stunts can be performed over ramps with adjustment of controls. *Bhide Scooter Race*thus is an exhilarating 2D side-scrolling game. Players take on the role of Bhide as they race through vibrant Indian streets on his iconic scooter, navigating obstacles and challenges with finesse. In this action-packed adventure, players utilize simple yet intuitive controls, including acceleration, brake, and left-right balance buttons, to maneuver Bhide’s scooter through the bustling streets.
With Unity 2D as its foundation, the game delivers immersive visuals and smooth gameplay. What sets Bhide Scooter Race apart is its thrilling multiplayer mode, powered by the Photon Multiplayer engine. Compete head-to-head with friends or players from around the world, showcasing your skills and claiming victory in this exciting race to the finish line
Other Games which we have launched have the character and their traits along the brand essence of Taarak Mehta Ka Ooltah Chashmah. Vibrant colors, cheerful animations, and engaging visuals contribute to a positive and uplifting gaming environment, aligning well with our show. A seamless technical backend also ensures smooth gameplay, quick loading times, and minimal disruptions for players.
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What strategies does ‘Hungry Goli’ have made to resonate with the audience of TMKOC?
Our beloved character Goli is always looking for food. At the sight and smell of a good food he leaves no stone unturned to eat it. In the game he is all set to gobble up Burgers but has a threat of Bhide Master and Jethalal attempt to stop him. The entire situation is also seen by the fans in the show. This also makes the game more entertaining and relatable. We have used great game logic and powers like magnet to help Goli eat more. The players will thus have to use their skill to make Goli happy by feeding the Hungry Goli.
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