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Virat Kohli’s popularity surges, reigns supreme over Shah Rukh Khan as India’s most-valued celebrity

Virat Kohli’s popularity surges, reigns supreme over Shah Rukh Khan as India’s most-valued celebrity

Virat Kohli has experienced the biggest surge in his brand value. In the 'Celebrity Brand Valuation' report, Virat is evaluated the highest.

Indian cricketer Virat Kohli has been the most valued celebrity brand in India. In the previous year, his value had dipped, but he has regained popularity with the highest surge in the latest ‘Celebrity Brand Valuation’ report. Notably, King Kohli is more valued than the king of endorsements, Shah Rukh Khan, according to the latest reports.

India’s top 25 celebrities, including Bollywood stars and sportspersons, saw their collective brand value rise to approximately $1.9 billion in 2023, indicating a 15.5% increase from the previous year. Virat is leading the charge with a growth of 28.9%.

Virat Kohli’s brand value 

Virat Kohli, who made a tremendous comeback following a setback in prior seasons. The most recent ‘Celebrity Brand Valuation’ report from corporate investigation and risk consulting firm Kroll shows that Kohli’s brand value increased by a significant 28.9% to $227.9 million from $176.9 million in 2022. Still, his current price is less than his $237 million pre-pandemic peak.

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Virat is more valued than SRK

Shah Rukh Khan’s brand worth increased by an astounding 116.6% from $51.1 million in 2020 to $120.7 million in 2023, however, his brand value is still lesser than the India’s star cricketer.

Virat Kohli Net Worth

Virat Kohli earned $126 million (Rs 1050 crore) in the year 2023. He is the second richest player in India.

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