Senior Indian batter Virat Kohli has launched a new team named ‘Blue Rising’ to participate in the inaugural edition of the UIM E1 World Championship, the first all-electric powerboating series. The first race of the series will be organized in February 2024 in Jeddah. The Blue Rising team will compete against some other teams announced by prominent personalities including Tom Brady, Rafael Nadal, Steve Aoki, Didier Drogba, Sergio Perez.
Can’t wait to see our pilots race for the team: Virat Kohli
“I want to inspire people to have a competitive spirit and to raise awareness about sustainability issues, something I am becoming more and more passionate about as we build a family,” Kohli said. “I can’t wait to cheer for our male and female pilots racing for our team. I’m looking forward to lining up against the likes of Tom Brady, Rafa Nadal, Sergio Perez, Steve Aoki and Didier Drogba — we’re going electric, we’re going flying over the water and we’re going to try to win it for The Blue Rising.”
Kohli has found abled supporting role in form of a leading entrepreneur and League Sports Co. Founder and CEO Adi K. Mishra. The LSC is a sports technology holding company that owns and operates sports teams, gaming businesses, and brands including the World Bowling League.
“We are excited to partner with one of the best athletes of our generation and arguably one of the best batsmen in the history of cricket,” said Mishra. “It has also been a pleasure to work alongside Bunty Sajdeh, CEO of Cornerstone Sport & Entertainment, who has played a key role.
The first season will kick-off in February 2024
“And the firm has already brought insightful conversations with brands that share our combined values with the UIM E1 World Championship of sustainability and gender inclusion. We are keen to explore partnerships with the UIM E1 World Championship and some of the other team owners with the World Bowling League in order to elevate both sports.”
As mentioned above, the first season is scheduled to start in February 2024 and will see as many as 10 teams and 20 mixed-gender pilots racing on the water in iconic cities around the world, with the US due to host a race in season two.
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