The Hundred Viewership – The Hundred in its 2nd season failed to register BIG on viewership charts. The England and Wales Cricket Board (ECB) pet project delivered 12% decrease in viewership this seaosn. Some of the UK media has reported that fall in viewership is more than 20% Follow All Cricket News Updates with InsideSport.IN
- The Telegraph had reported last week that BBC audiences for The Hundred were dipping by up to 20 per cent.
- According to the newspaper, average viewership per match was down from 615,000 last summer to just over 500,000 this campaign.
- Overall, figures from the Broadcasters’ Audience Research Board (BARB) ‘conservatively suggest’ viewing is down around 18.9 per cent on last year’s tournament.
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The Hundred attendance tops 500k but TV is down 12%
Good News for The Hundred on TICKET SALES front: ECB has announced that more than 500,000 people attended games during The Hundred’s second season.
The 100-ball domestic competition, which wrapped up its latest campaign at the weekend, saw 22 per cent of its tickets go to children, up 19 per cent from last year, while 28 per cent of ticket buyers were women, up from 21 per cent for 2021.
Pitched as a family-friendly offering to get people into cricket, families made up 41 per cent of The Hundred’s ticket buyers, up from 36 per cent last year.
This year’s edition also saw 271,000 people attend the women’s tournament, which the ECB said was a global record for a women’s cricket competition. Last season, crowds of 267,000 watched the women’s games.
All eight venues broke their previous best for domestic women’s attendances. The average attendance for the women’s games in 2022 was 10,400.
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