The Pakistan Cricket Board is thrilled to announce a groundbreaking collaboration with Pepsi Pakistan for the upcoming ICC Men’s World Cup 2023. Central to this partnership is the launch of the official ICC World Cup 2023 anthem, which serves as an exhilarating celebration of cricket and unity. The anthem captures the profound passion and unity that cricket embodies in Pakistan and is designed to inspire fans, igniting their hearts and motivating them to stand firmly behind Team Pakistan.
This upbeat composition encapsulates the essence of the sport that unites a nation, using powerful lyrics, a catchy tune, and a deep emotional connection to create a symphony of fervor and enthusiasm. The anthem is the rallying cry for fans to come together, pledging unwavering support for the Pakistan cricket team as they embark on their journey to the ICC World Cup.
Under the banner of #DattKePakistani and #JunoonKaRung, fans are encouraged to stand together, united in their unwavering support for Team Pakistan. These campaigns, launched collectively by the PCB and Pepsi, invite all cricket enthusiasts to pledge their unwavering support and demonstrate the true essence of being Pakistani through their passion for cricket.
Pepsi Pakistan’s central theme, “Junoon Ka Rung” or “The Color of Passion,” signifies their deep commitment to supporting and uplifting the Pakistan cricket team. As part of their involvement, Pepsi has also introduced a special Pakistan Cricket edition packaging, further emphasising their dedication to the sport.
These campaigns’ collaborative efforts aim to create an atmosphere of enthusiasm and unity among fans, highlighting the significance of unwavering support for the Pakistan cricket team in the upcoming ICC World Cup.
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