IPL 2021 Viewership Ratings – IPL Broadcaster Star Sports: The IPL 2021 has reached its business end but the viewership numbers are consistently falling. InsideSport.in had reported on Friday that IPL ratings are seeing a significant fall in Phase 2 with ratings down by almost 15-20%. Now it is being reported by ET that the drop in ratings is not going down well with the IPL advertisers on Star Sports Network. The report quoting industry sources claims that advertisers may look for compensatory slots on accounts of fall in ratings.
The fall in ratings doesn’t augur too well for the BCCI as well. The board is planning to release the new media rights tender by the end of October and if the ratings doesn’t increase in the coming week, it can impact the value of the rights.
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IPL 2021 Phase 2 Ratings down by 15-20%, check details
– As per data sourced by ET, average match ratings for the latest week i.e Week 39 is lower than even 2019 levels.
– Average reach and time spent per viewer (TSV) during the week on IPL have also dropped by over 15%, while the average reach for the last week matches (matches 36-45) was down to 72.4 million, compared to 82.4 million in the previous week and significantly lower than 104.8 million in the first leg (first 29 matches).
– Week 39 ratings dropped to 2.6 TVR, which has pulled down the entire event average to 3.8 TVR in the core TG (target group) of male 15+ audiences.
According to the report, the broadcaster is also planning to broadcast the last few games on their Free to Air Channel Star Sports First to make up for the lost ratings.
IPL 2021: Unlike Phase 1, IPL Phase 2 fails to make Star Sports No. 1 channel on television rating charts, check details
IPL 2021 Viewership Ratings – IPL Broadcaster Star Sports: As a norm, whenever or wherever Indian Premier League (IPL 2021) matches goes LIVE, the broadcaster of the same rules the rating charts. This time it is different. The IPL Phase 2 has failed to make the official broadcaster No. 1 channel of the week. According to the BARC Data, Star Sports 1 Hindi this time is No. 3 channel below Sun TV & Star Plus.
IPL 2021 Television Viewership – Star Sports No. 3 on BARC Charts: According to the DATA Released by BARC for Week 39 (Saturday 25th Sep to Friday 1st October 2021) – Star Sports 1 Hindi stands at No. 3 in the Top Channels List for the Week.
IPL 2021 Viewership Ratings – IPL Broadcaster Star Sports: It is worth noting that even in Week 38 (i.e 1st week of IPL Phase 2), Star Sports 1 Hindi was at No. 3 in the top channels list.
Another important point to be noted is that entire IPL 2020 & IPL 2021 Phase 1 – the LIVE Broadcast of the league made Star Sports 1 Hindi No. 1 throughout the duration of the event.
After the completion of the 1st Week of Phase (i.e Week 38th), the official broadcasters & BCCI via a official release declared that the IPL 2021 is on track to deliver 400 million viewers’ mark on TV, for the fourth year in a row. The broadcaster had claimed that IPL 14 so far has garnered 380 million viewers until match 35 which is 12 million higher than IPL 2020 at the same stage.
The broadcaster had further claimed that TV viewer aggregation is in fact higher than the last three editions of the tournament, since 2018. The consumption for VIVO IPL 2021 including Star Sports’ pre-match programming stands at 242 billion minutes. The broadcaster added that in the second phase of IPL 2021 viewer engagement levels were an average of 32 percent on a per match basis which is at par with IPL 2020.
IPL 2021 Viewership Ratings – IPL Broadcaster Star Sports: But all these claims are not making Star Network’s flagship Sports Channel no. 1 on the rating charts.
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