WPL 2023 Viewership Record: The summit clash of the inaugural season of TATA WPL between eventual champions Mumbai Indians and Delhi Capitals saw more than 10mn new viewers tune in. With that, the first season of TATA WPL on JioCinema delivers the highest viewership on any Women’s events globally. Follow Women’s Premier League 2023 Updates with InsideSport.IN.
At the back of a robust content library along with exciting live action, JioCinema also clocked more than 50 minutes of watch-time per user per match on the TATA WPL. In addition to 4K streaming, viewers enjoyed multi-cam setup, hype mode and the extensive panel of experts across multiple languages, helping the league surpass initial expectations and projections.
“Our vision is to nurture the TATA WPL into the biggest women’s sporting league in the world, and this is a big leap in that direction. To see it already on its way to becoming the largest viewed sports event in the world in the first season is a remarkable feat and testament to the potential,” said Viacom18 Sports CEO Anil Jayaraj.
“We’d like to thank our 50+ advertising partners that met us eye-to-eye on this vision, viewers who pushed us to raise the bar and deliver a world-class viewing experience.” JioCinema, now available to Jio, Airtel, Vi, BSNL and all other subscribers, will live- stream the TATA Indian Premier League for free in 12 languages, English, Hindi, Marathi, Gujarati, Bhojpuri, Punjabi, Oriya, Bengali, Tamil, Telugu, Malayalam, and Kannada.
The 2023 season of TATA IPL commences on 31st March, with defending champions Gujarat Titans taking on Dhoni-led Chennai Super Kings at the Narendra Modi Stadium in Ahmedabad. All matches will be live on JioCinema for no cost this season.
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