With Asia Cup 2023 less than 10 days away, Disney + Hotstar have launched a catchy campaign highlighting free streaming on mobile. ‘Free on Mobile’ is the tagline for the new promotional advertisement. The main aim of Disney + Hotstar is to reach out wider audience and give viewers across India a hassle-free experience. #FreeMeinDekhteJao is the hashtag of the Dinsey + Hotstar campaign.
The video is light-hearted making the audience believe that you can watch cricket anywhere and wherever you go. The campaign is conceptualized by Tanmay Bhat, Deviah Bopanna, and team Moonshot. The campaign perfectly captured India’s love affair with the game of cricket. The ad is grabbing eyeballs and is directed by Kishore Iyer.
Also Read:
- India Asia Cup 2023 squad announced
- Asia Cup Tickets: How and Where to Book?
- Check Asia Cup 2023 Full Schedule
Speaking about this quirky and creative advertisement, Disney+ Hotstar spokesperson said, “Cricket holds a special place in the hearts of Indians, and we want to make this sport even more accessible to our users. By offering the opportunity to watch the Asia Cup and the upcoming ICC Men’s Cricket World Cup 2023 for free on mobiles, we are geared up to take cricket to every corner of the country and tap into digital-first audiences.
The campaign film too reflects the same ethos, bringing to light the lengths we Indians go to follow cricket, along with Disney+ Hotstar’s commitment to delivering a top-notch and convenient viewing experience.”
Asia Cup 2023: India announce squad for Continental Cup, Rohit Sharma & Co eye glory
Speaking about India, they have announced a squad for Asia Cup. The major talking point of the squad is the inclusion of Jasprit Bumrah, Prasidh Krishna, KL Rahul, & Shreyas Iyer. After almost six months, India will play a full-strength team in the Asia Cup. Rohit Sharma & Co kick off the Continental Cup by playing against Pakistan on September 2 in Kandy.
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