England will wear new jerseys in all three formats after the England and Wales Cricket Board (ECB) announced a new multi-year partnership with Toyota, set to begin in May 2025.
Under this agreement, Toyota will become the Principal Partner of England and Wales Cricket.
As part of the partnership, Toyota will support England’s men’s, women’s, and disability cricket teams, while also promoting grassroots development across the country. The initiative aims to encourage participation in cricket for people of all ages, abilities, and backgrounds.
Scott Thompson, President and Managing Director at Toyota said, “By deepening our partnership with the ECB as its Principal Partner for men’s, women’s, disability and grassroots cricket, we can help support and inspire both the current and next generation of players, volunteers and fans who make cricket happen. At Toyota, mobility is at the heart of everything we do and through these initiatives, we’re helping more people enjoy cricket, be active and connect through sport.”
Tony Singh, Chief Commercial & Global Growth Officer at the ECB commented: “We’re delighted to now announce Toyota as our new Principal Partner. Toyota will bring its global might to support so many areas of our sport in England and Wales, from the top to the bottom of the game. They have hit the ground running in this respect, with their involvement in grassroots initiatives in recent weeks.
“Crucially, this partnership will strengthen the foundations of our sport. Toyota will help us to introduce more people to cricket, supporting the delivery of our Inspiring Generations strategy and our aim of becoming the most inclusive team sport in England and Wales.”
When will England play new jersey?
The launch of the partnership comes just before a packed summer schedule of cricket across all levels. This includes home international series against the West Indies and South Africa, a one-off Men’s Test against Zimbabwe, and India’s tour, which will feature men’s, women’s, and a groundbreaking mixed disability series.
Starting from May 1, the Toyota logo and name will be prominently featured on the professional kits of the England Men’s, England Women’s, and England Mixed Disability teams. Additionally, Toyota branding will be visible at key touchpoints during all home international fixtures.
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