WWE News: Stephanie McMahon reveals WWE's masterstroke to plot out Bray Wyatt's return

WWE News: Bray Wyatt WWE: Bray Wyatt made his comeback to the Stamford-based promotion earlier this year at the Extreme Rules premium live event. He is one of the superstars Triple H and Stephanie McMahon have brought back after taking over as the head of creative since Vince McMahon decided to step down from his duties. Follow WWE News and Updates with InsideSport.IN

WWE News: Stephanie McMahon reveals WWE’s masterstroke to plot out Bray Wyatt’s return

Speaking recently at the 2022 Wells Fargo TMT Summit (via Post Wrestling), Stephanie McMahon spoke about the creepy White Rabbit teasers WWE released in the build-up to Bray Wyatt’s return. The teasers got the fans confused as well as curious to find out who it was. Some believed it was Karrion Kross who also made his return to the promotion a few months back. As far as the teasers are concerned, Stephanie McMahon revealed that WWE hired a horror writer to pull off the project.

“When you think about the changes that he’s [Paul Levesque] made, the talent that he’s brought back, but not only just bringing back stars but how he’s doing that. But for example, we were bringing back one of our biggest stars named Bray Wyatt whose character is a little bit of a cult-type leader and we used a multimedia approach and hired a horror writer [Rob Fee] to come in and really help us craft this narrative so that our fans were engaged,” said McMahon. “We started doing Q.R. codes randomly in the background. Like if a Q.R. code just popped up behind us and you guys clicked on it, it took you to a link — there is no Q.R. code — but it took you to a link where there was a hangman game and then you saw this white rabbit show up. It’s what we call The White Rabbit Project.” (via Wrestlezone)

This phone number flashed in the Uncle Howdy video during Bray Wyatt's promo.

Call it and you'll hear a psychiatrist say Bray is a danger to himself and others.

I love how layered this character is. Big props WWE. #SmackDown pic.twitter.com/Zg2o0HYoQL

— Just Alyx (@JustAlyxCentral) November 26, 2022

WWE News: Stephanie McMahon sheds light on the importance of the “White Rabbit” campaign

Triple H recently revealed a few days back that the return of Bray Wyatt at Extreme Rules led to a massive increase in viewership for the global juggernaut.

In the same interview, Stephanie McMahon spoke about the importance of building the right campaign for the new generation.

“But it’s strategies like that-that really do work because the audience today is different, they’re growing, evolving,” McMahon said. “Some people wanna have a lean-back experience and that’s great but a lot of people really wanna engage deeply and have fun and have misleads and misdirections. I think the worst thing in the world is when things are predictable from a content perspective and we wanna make them unpredictable.” (via Wrestlezone)