Watch: On January 21, UFC 283: Teixeira vs. Hill, the first PPV event of the year, will be broadcast live from Rio de Janeiro, Brazil’s Jeunesse Arena. MMA has gained tremendous worldwide and domestic popularity in the previous ten years. To better comprehend the typical MMA fan and the potential driving forces behind their passion, we’ll examine their demographics in this article. Follow the Latest UFC News Updates with InsideSport.IN
Two title fights tonight in Rio de Janeiro 🏆🇧🇷 The first PPV of 2023 is HERE!
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Watch: All about the UFC fans
During a 2013 UFC flyweight championship match, MMA TV viewership peaked at 5.2 million. Also, 4 to 5 million individuals have watched more recent occurrences. Compared to the fan bases of other sports in 2010, one survey found that the UFC’s total following increased by around 14%. The UFC has consistently worked to enhance its offering. The corporation has done everything possible to promote mixed martial arts in American culture, from hosting free fights to signing the top athletes worldwide.
Over 300 million MMA fans are thought to exist globally, according to researchers. Over 500 events have been hosted by the UFC alone in 28 nations. Over a billion households in 165 countries can access its broadcasts. The USA, Brazil, Russia, Australia, Mexico, China, and the UK are its top export markets in terms of fandom.
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Age range and gender in the UFC fans
The majority of data reveals that men predominately watch MMA. Most of the data we studied told that 10 to 25% of MMA spectators were female and 75% to 90% were male. 44% of fight enthusiasts, according to a dissident study on MMA and boxing supporters, were female. This was an anomaly that deviated from the consensus.
The age range of MMA fans is about what you might anticipate. According to studies, the audience appears to be made up of 30% of people aged 25 to 34 and another 30% of people aged 35 to 44. 10% are over 54, and 10% are under 24.
Marketers are particularly interested in reaching the highly populated 25–44 age group. This group typically has a lot of extra money to spend and is amenable to developing new brand habits.
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Editors pick
