Unilever FIFA Deal: FIFA and Unilever have agreed to a sponsorship agreement that will last until 2027. Rexona, Dove, Lifebuoy, and Lux, personal care products of the firm, will so serve as official sponsors of the Women’s World Cup in Australia and New Zealand this year. The FIFAe Finals and the 2026 Men’s World Cup in the United States, Canada, and Mexico are also included in the agreement. Follow FIFA Women’s World Cup LIVE Updates on InsideSport.IN
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In relation to both the men’s and women’s World Cups as well as esports, this is the first time FIFA has collaborated with personal care companies. As part of the agreement, the women’s development plan of FIFA, which was introduced in 2020, will work with Unilever, a British multinational consumer products corporation with its headquarters in London.
The programme seeks to give women and girls opportunities and assist the global expansion of women’s football. Unilever has committed to supporting customised development plans using money, people, and other resources.
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“Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and New Zealand,” said FIFA secretary general Fatma Samoura.
“This year is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally – this year and beyond.”
Fabian Garcia, the personal care President at Unilever, added: “Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. “
“This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes.”
In the upcoming years, the business will also have the opportunity to provide 80,000 gift packs comprising personal care goods during FIFA tournaments. The Women’s World Cup for this year is scheduled to take place from July 20 to August 20.
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