UFC partners with US Integrity: The biggest mixed martial arts company in the world, UFC, has disclosed that it has signed a deal with U.S. Integrity, a leading technology-driven sports wagering monitoring company, under which U.S. Integrity will serve as UFC’s official integrity service, monitoring unusual betting activity for signs of potential integrity issues. The contract, which is effective right away, sets services for the year 2023, covering all UFC events from the upcoming Glover Teixeira vs Jamahal Hill PPV event to Dana White’s Contender Series. Follow UFC News Updates With InsideSport.IN
UFC partners with US Integrity: Dana White aims to curb unusual betting
Following the fight in November at a UFC event in Las Vegas, Shayilan Nuerdanbieke vs Darrick Minner, an inquiry was started to determine what led to any odd betting odds swings. In the hours before the battle, there were rumors that Minner was injured, which caused the odds to shift sharply in favor of Nuerdanbieke’s favor (from -220 to -440).
Numerous bookies reported that bets were also placed on the fight lasting less than 2.5 rounds and Nuerdanbieke winning through first-round knockout. Following this odd wager, UFC ultimately chose to collaborate with US Integrity.
UFC partners with US Integrity: Dana White and company plans to curb unusual betting in the Glover Teixeira vs Jamahal Hill fight week
UFC’s executive vice president and General Counsel, Riche T. McKnight, stated, “U.S. Integrity will help us strengthen our existing best practices by applying their expertise in data intelligence to proactively identify irregular bout-level wagering patterns.”
“This information can inform UFC’s response and can be preemptively shared with sports books, who can make informed decisions as to whether or not halt betting on a particular bout.”Since UFC has a partner to help them in situations like these, it will undoubtedly be better and more effective and unusual betting will begin to decline.
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