Tata Neu Super APP – IPL 2022: Tata Group, the title sponsor’s of IPL 2022, made a big splash with the announcement of a super app along the sidelines of the T20 extravaganza. The campaign for much awaited one-stop app for all of Tata PRODUCTS was launched along with the opening game of IPL between CSK vs KKR. Tata Neu is expected to be officially launched on 7th or 8th April. Follow IPL 2022 LIVE Updates with Insidesport.in
Tata Neu Super APP: With start of IPL 2022, Big campaign LAUNCHED TATA’s for SUPER-APP, All you want to know about TATA Neu App’s launch date & deliveries
Tata who replaced VIVO as the title sponsors of the IPL are using their presence in the IPL 2022 to good effect, with a big campaign planned around their super app Tata Neu.
The Tata Neu Box, previously the Vivo Fan Box, already caught attention in the season-opening game at the Wankhede Stadium in Mumbai.
The Tata Group is the title sponsor of IPL for the 2022 and 2023 seasons and are planning for a big reveal on April 7th as per reports. So far the app has been available on an “invite-only basis” with every Tata employee able to invite as many as five people. As per reports, Tata plans to open its super app to the public during the IPL, using the platform of the IPL to market and garner presence for their brand.
What all will be there in TATA’s SUPER-APP TATA NEU?
- Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, electronics focused retailer Croma will all be integrated on the APP.
- The flight booking services across Tata group airlines including Air India, Air Asia, Vistara will be provided on the App.
- Tata Cliq which sells products across Tata companies such as Titan and Tanishq are also integrated on the SUPER-APP.
- Other TATA Companies – Westside and Starbucks too will be on the super app.
“The app is now ready with all the major integrations done. Neu will definitely be launched next month and the idea is to launch it using IPL’s popularity,” one of the sources told InsideSport last month.
Tata Neu Super APP: With start of IPL 2022, Big campaign LAUNCHED TATA’s for SUPER-APP, All you want to know about TATA Neu App’s launch date & deliveries
Follow IPL 2022 LIVE Updates with Insidesport.in
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