Ronaldo extends endorsement deal with nutrition brand Herbalife

Cristiano Ronaldo Herbalife Nutrition - InsideSport

Cristiano Ronaldo will continue to endorse international health and nutritional brand Herbalife.

Portugal and Real Madrid star Ronaldo has extended his endorsement agreement with US-based nutrition company Herbalife Nutrition.

Herbalife Nutrition has announced the renewal of its multi-year sponsorship deal with five-time Ballon d’Or award winner, extending their relationship that began in 2013, to 2021. Through the sponsorship, Herbalife Nutrition will maintain the exclusive rights to promote Ronaldo in connection with the nutrition, wellness and sports performance products category.

Ronaldo has also worked with the Herbalife scientific team to develop a product for his own brand CR7 – the CR7 Drive sports drink is designed to rapidly fuel workouts and enhance hydration.

Ronaldo said, “Herbalife Nutrition understands how critical nutrition is for my performance and I enjoyed working with their scientific team to develop CR7 Drive, a sports drink designed to rapidly fuel workouts and enhance hydration. It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”

Rich Goudis, CEO, Herbalife Nutrition said, “Cristiano is in a league of his own as one of the most celebrated athletes of our time. He shares our commitment to nutrition and fitness, and believes in our purpose of making the world healthier and happier which is what makes this partnership so special.”

Herbalife Nutrition is a global multi-level marketing corporation that develops, markets, and sells nutrition supplements, weight management, sports nutrition, and personal-care products. The company is widely known for sponsoring over 190 athletes, teams and leagues globally which 5 National Olympic Committees (NOCs); over 30 sports events across 7 regions, 56 countries and over a portfolio of 50 sports.

The Indian star athletes in Team Herbalife includes Virat Kohli, MC Mary Kom, and Saina Nehwal.

Herbalife Nutrition sponsored athletes use the Company’s products before, during and after training and games. As part of its ongoing commitment to improving sports nutrition and performance in 2013, Herbalife Nutrition launched Herbalife24® CR7 Drive in collaboration with Cristiano Ronaldo, a sports drink designed specifically to meet the nutritional needs of the global soccer legend and benefit athletes of all levels, states the official release.

Ronaldo is currently gearing up for his side Real Madrid’s UEFA Champions League finals against Premier League outfit Liverpool on May 27 in Kiev, Ukraine, before the FIFA World Cup campaign in Russia starts on 14th June.