Federer owned On signs Iga Swiatek and Ben Shelton: Reigning French and U.S. Open champion world number 1 Iga Swiatek from Poland has become the first female tennis player to join the elite roster of Swiss sportswear company On, which has Swiss great Roger Federer on board as a co-entrepreneur. Follow Tennis News and LIVE updates on InsideSport.IN
Welcome 👟 🔥@BenShelton #dreamOn https://t.co/01qL8NwkFP
— Roger Federer (@rogerfederer) March 20, 2023
Swiatek on joining Roger Federer owned On
Women’s world number one Iga Swiatek has agreed a deal with Swiss sportswear brand On and will don their gear starting from this week’s Miami Open.
“It has been very inspirational for me to develop my ideas and needs with them, working on my current and future gear. On’s core values are what connects me with the company,” three-times Grand Slam Swiatek said in a statement.
Swiatek recently lost to Elena Rybakina of Kazakhstan in the semifinals of Indian Wells 2023. Swiatek was the defended champions at Indian Wells and lost to the eventual champion in 2 sets.
Shelton on joining Roger Federer owned On
On, which also signed rising American player Ben Shelton, did not disclose financial details of the deals.
Shelton recently lost to defending champion Taylor Fritz at the Indian Wells 2023 in 3 sets. Shelton broke into the scene this year where he went into the quarterfinal on his first time playing outside America and his time at the Australian Open 2023.
Roger Federer expresses his excitement
Federer said the company was delighted to work with Swiatek and men’s world number 39 Shelton, who reached the quarter-final of the Australian Open in January.
“Iga and Ben represent the next generation of world class talent,” 20-times major champion Federer said. “Both demonstrate On’s competitive spirit and embody current and future champions of the sport.
“We’re pleased to welcome them to the On family.”
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