PSL 2021 Live Streaming: Pakistan Super League weaves in partnership with Facebook to live-stream PSL 2021

PSL 2021 live streaming: Pakistan Super League weaves in partnership to stream league matches lice on Facebook
PSL 2021 live streaming: Pakistan Super League weaves in partnership to stream league matches lice on Facebook

PSL 2021 live streaming – PSL Live on Facebook: With Pakistan’s biggest cricketing event HBL Pakistan Super League (PSL) set to return on Wednesday, June 9, 2021, in Abu Dhabi, the Pakistan Cricket Board is collaborating with Facebook to bring the event to the global audience via the platform’s Paid Online Events.

PSL 2021 live streaming – PSL Live on Facebook: The PSL is extremely popular not only in Pakistan but amongst the Pakistani diaspora and cricket fans across the world. The tournament features top cricket players from different nations which sparks a global interest in the event. This exciting partnership with Facebook allows global reach for the HBL PSL, especially in non-traditional cricket markets, like never before.

PSL 2021 live streaming: HBL PSL’s latest arrangement with Facebook will not only bring live-action to fans globally for the 20 remaining matches of the HBL PSL 2021 but also help the PCB explore newer avenues for revenue generation.

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PSL 2021 live streaming: Facebook Paid Online Events will help the Board monetize the matches by requiring fans to pay a nominal one-time sign-up fee to access the live broadcast. The broadcast can then be watched anytime.

Policy Lead Pakistan for Facebook, Sehar Tariq: “We are excited to partner for HBL PSL this year. The league has gained popularity around the world. With support from PCB we have been able to connect HBL PSL’s global fan base to view their matches around the world while also supporting PCB to build a new revenue stream and support their business.

PSL 2021 live streaming: We hope that Paid Online Events will enhance the experience of the HBL PSL for all cricket lovers across the world.”

PCB Head of Broadcast Rights and Business Development, Shoaib Naveed: “Providing fans ease of access and enhancing the viewership of Pakistan cricket globally is a main feature of our broadcast strategy and part of the PCB overall Digital Transformation aims.

 “This partnership for the remaining matches of HBL PSL 2021 with Facebook has provided us with a unique platform, and it’s great to be partnering with the largest social media platform in the world.”

PSL 2021 live streaming: The online events will be accessible globally except in the USA, Canada, Caribbean, United Kingdom, Australia, New Zealand, Sub Saharan Africa, the Middle East, Afghanistan, India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives; where the PCB has existing rights agreements with international media partners. 

Facebook’s sports partnerships team works closely with PCB, and other organizations in Pakistan to help them achieve their fan growth and engagement, as well as monetization goals using Facebook’s platform and products.

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PSL 2021 live streaming – PSL Live on Facebook: Link for HBL PSL 2021 Livestream on Facebook Event Page is available here.