ONE Esports and Samsung Enter Long-Term Partnership to Launch ONE Esports App

ONE Esports, a subsidiary of Group ONE Holdings (ONE), today announced it has signed a long-term partnership with Samsung in Southeast Asia.…

ONE Esports and Samsung Enter Long-Term Partnership to Launch ONE Esports App  
ONE Esports and Samsung Enter Long-Term Partnership to Launch ONE Esports App  

ONE Esports, a subsidiary of Group ONE Holdings (ONE), today announced it has signed a long-term partnership with Samsung in Southeast Asia. This is the latest major partnership for ONE Esports, following recent partnership announcements with Activision Blizzard, foodpanda Thailand,  Franklin Templeton, FWD, Marriott Bonvoy, and McDonald’s Philippines. ONE Esports and Samsung, ONE Esports App, One Esports Samsung Partnership

This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, to be launched in the second half of 2022. The app will be positioned as the go-to source for esports news and content in  Southeast Asia, and will be seamlessly integrated into the ONE Esports media ecosystem, featuring news  and content syndicated from ONE Esports’ website, oneesports.gg, which will be localised across each market. Samsung users will also get to enjoy exclusive videos and rewards produced by the ONE Esports team for the app.  

The app will be made available in the Samsung Galaxy Store and Google Play Store for over-the-air download exclusively on Samsung mobile devices this year. 

“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them. As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content,” said Carlos  Alimurung, CEO, ONE Esports

“Led by a young, digital, and global audience, esports is shaping up to be the future of sports, media, and  entertainment. Through this unprecedented partnership with ONE Esports, we are excited to bring the  galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile  gaming. ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organisation, and  our partnership sets the cornerstone for combining the best of esports experiences with the best mobile  gaming devices for our customers,” said Chris Tarr, Head of Mobile Services & Partnerships,  Southeast Asia and Oceania at Samsung Electronics. 

To supplement the app launch, ONE Esports will run various activations to promote Samsung on  oneesports.gg. Additionally, ONE Esports and Samsung will work together closely to bring a mobile esports  tournament to life in 2022. More details on the tournament will be released at a later date. 

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About ONE Esports 

ONE Esports features the world’s biggest games, the world’s best teams, and the world’s best esports  athletes. As the Home of Esports Heroes, ONE Esports unleashes esports heroes who ignite the world  with hope, strength, dreams, and inspiration. ONE Esports also owns oneesports.gg, a top global esports  site that reaches millions of visitors each month, and delivers to its community the latest esports news,  reviews, features, how-to guides, and in-depth stories on esports athletes, teams, and fans. 

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