La Liga title Sponsor 2023-24: EA Sports and La Liga sponsorship – EA (Electronic Arts Inc) seals a deal with LaLiga to sponsor Spain’s elite football league, replacing Banco Santander SA, the country’s biggest bank. Previously known as La Liga Santander, Spain’s top football league has named EA as its main title sponsor for the 2023-23 La Liga season. Follow all La Liga news updates live Updates on InsideSport.IN
La Liga title Sponsor 2023-24: EA Sports SEALS title sponsorship deal with La Liga for a deal worth $205M over five years, Santander dropped from sponsorship after seven seasons, Check DETAILS
EA will become the main sponsor of La Liga from 2023-24.
The deal will include EA Sports naming rights for the league in a deal worth $205M over five years, per @partidazocope 🎮🇪🇸 pic.twitter.com/9EtpGIP3Qo
— B/R Football (@brfootball) August 2, 2022
La Liga title Sponsor 2023-24: EA Sports SEALS title sponsorship deal with La Liga
The league were making around €17m per year in naming rights from Spanish bank Santander, but according to Sport and Marca, have agreed on a deal with EA Sports for the coming five years.
LaLiga will not only increase their income but will now be working with a global name in the gaming industry. In exchange, EA Sports will have their name in each of the Primera, Segunda and Promises divisions, as well as the eSports league.
LaLiga and Santander announced last month their decision to end their sponsorship arrangement, which began in the 2016/2017 season.
EA Sports, best known in Europe for creating the popular football game FIFA, have cut ties with football’s governing body recently and will now be naming the game EA Sports FC from the next season onwards.
La Liga title Sponsor 2023-24: La Liga drops Santander from sponsorship after seven seasons
Under the agreement, LaLiga competitions will carry the Californian firm’s EA SPORTS FC game brand, according to a statement from the two parties. Financial terms and the exact duration of the deal, which takes effect from the 2023-2024 season, weren’t disclosed. (via Bloomberg)
The partnership will allow the game publisher to link its well-known sports gaming franchise to one of Europe’s most prestigious football competitions featuring stars of the sport including Real Madrid’s Karim Benzema and FC Barcelona’s new signing Robert Lewandowski.
“LaLiga is incredibly important as we start and accelerate our football platform worldwide,” said David Jackson, VP of brand of EA SPORTS FC. “We have ambitions to grow our platform and engage millions and millions of fans all over the world.”
The new agreement will build on a relationship already in place between the two parties that was extended for 10 years in 2020 with EA as LaLiga’s official video-game partner.
La Liga title Sponsor 2023-24: EA Sports SEALS title sponsorship deal with La Liga for a deal worth $205M over five years, Santander dropped from sponsorship after seven seasons, Check DETAILS
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