IPL Media Rights Tender – ICC vs IPL Media Rights – The Board of Control for Cricket in India (BCCI) has stumped the International Cricket Council (ICC) by announcing that the tender for IPL media rights for the 2023-2027 cycle will be released right after the announcement of the two new teams on October 25th.
The development comes just after InsideSport.co revealed that ICC wanted to avoid the clash of IPL media rights tender & will be launching their own tender in December. But the Sourav Ganguly-led Indian board has managed to stump them by deciding to release their tender before them in October.
IPL Media Rights Tender: “The IPL Media Rights tender for the cycle 2023-2027 will be released immediately after the appointment of two new IPL teams which is scheduled to be announced on 25th October 2021,” the BCCI said in a statement on Tuesday.
IPL Media Rights: BCCI stumps ICC, will release IPL media rights tender before ICC releases new cycle of rights
IPL vs ICC Media Rights: It comes as a setback for the ICC which planned to sell the media rights for the 2024-2031 cycle by December 2021, 24 months in advance to avoid a clash with IPL. But on Tuesday, BCCI announced that it will begin the tender process even before the IPL 2022.
IPL vs ICC Media Rights – How the clash will impact the parties? Currently, Star holds both IPL and ICC rights portfolios. Both rights currently are collectively valued at $4.45 Billion (ICC $1.9 / IPL $2.55) & both parties are looking for a substantial increase in the value of their portfolios.
- ICC’s current deal is valued at $1.9 billion that was an 80% jump from the previous cycle ($1.1 billion).
- The ICC expects no less than $3 billion for the 2024-31 cycle.
- On the other hand BCCI sold IPL rights to Star India for $2.55 billion for five years which will end with IPL 2022.
- BCCI also expects nearly $4 Billion from the next cycle of IPL Rights
“Whoever comes to the market first will be at a advantageous position. First mover can get better values & the second to market will suffer because of ask being so big. Disney Star, Sony Sports, Viacom 18 new sports venture or players like Amazon will be the likely bidders for the rights. As per the expectations of both parties value closer to $7 Billion is required to acquire both the portfolios. Our understanding tells IPL will be at advantage hitting the market 1st & get better traction”, according to Ashish Chadha, CEO of Sporty Solutionz, company that deals with Sports Media Rights Portfolios.
ICC Media Rights Tender – ICC Planning to change the Media Rights selling strategy
With the development, ICC now may have to rethink their media rights selling strategy. InsideSport.co earlier also had reported that the ICC instead of coming out with the GLOBAL TENDER in December will sell differeent territories separately & different timelines. The most lucrative territory for the ICC i.e Indian Sub-Continent was the 1st territory ICC was planning to roll out their media rights portfolio in December but the timelines may have to get altered.
“It’s right, ICC this time is likely to shun the process of selling all rights to one broadcaster as is the case with the current cycle of ICC rights where Star holds the entire global pie. ICC is likely to distribute their rights on the territory to territory basis,” a well-informed source in the ICC told InsideSport earlier in September.
ICC Right Portfolio: The next cycle (2024-2031) of ICC tournaments will be an important one as it will include two men’s 50-over World Cups (2027, 2031), four T20 World Cups (2024, 2026, 2028, 2030), two Champions Trophies (2025, 2029) and four World Test Championship finals (2025, 2027, 2029, 2031). Apart from the 12 tournaments, there will be two Women’s World Cups and U-19 World Cups.
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