IPL media rights Tender – IPL 2022: As reported earlier by InsideSport the media rights tender of the Indian Premier League (IPL) will be released this week. According to reports coming in from the BCCI camp the e-auction for the mega billion dollar tender will be conducted on June 12th. Follow all IPL 2022 LIVE Updates and IPL Media Rights Tender LIVE Updates with InsideSport.IN
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IPL Media Rights Tender: E-AUCTION to be conducted on June 12th, Tender will be released this week: Follow IPL 2022 LIVE UPDATES
IPL Media Rights Tender – According to information available with InsideSport, the tender will have 4-5 Packages of RIGHTS.
- IPL Global Rights Television – Package A
- IPL Digital Rights – GLOBAL – Package B
- Rest of World Rights (Broadcast / Digital both) – Package C
- Television Rights Sub-Continent – Package D
- Digital Rights Sub-Continent – Package E
The interesting thing is that unlike the last tender, BIDDERS this time will not have option for a SINGLE BID for both Television & Digital Rights.
The board has decided to segregate both the mediums this time.
IPL Media Rights Tender coming out this week, BCCI expects IPL Digital Rights value to match IPL LIVE broadcast package commercials
IPL Media Rights Tender – IPL Rights E-Auction: The tender process as per the BCCI will be completed in 45-60 Days period. For now June 12 is the tentative date to conduct the E-Auction.
As reported earlier, the BCCI has decided to conduct an e-auction for the IPL Media Rights.
The key development though is that as per a internal valuation, BCCI feels that the IPL Digital Rights value this time will match IPL Broadcast Rights values
IPL Rights E-Auction – IPL Media Rights Expectations – InsideSport has learnt that the BCCI has created a internal report on the valuation for IPL Rights Cycle 2023-27. As per the report prepared by KPMG, the IPL Digital Rights package this time will fetch almost 500%-600% of the last cycle.
The highest BIDS for the Digital Rights package in 2018 was by Facebook. The social media giant had bidded 3,900 Crore for 5 years of Rights. Airtel was the next highest bidder for the category at 3280 Cr followed by Reliance JIO.
The incumbent Star Sports bidded only 1443 Cr for the DIGITAL Rights last time. They still managed to acquire the rights on account of highest overall number (broadcast + digital and other categories).
InsideSport has learnt that the BCCI internal valuation report has pegged the DIGITAL RIGHTS value very high this time. The report suggests that DIGITAL RIGHTS alone should fetch more than 15,000-16,000 Crore this time.
This is 500% more than the last CYCLE values.
“Technology has changed since the last bid. Digital and OTT subsciption is a big play now. Each and every player in the market knows that IPL Rights can drive anyone’s subscription. We feel the values to be really high this time. It can go 5-6 times. We are sure multiple parties will be interested in the package”, informed the top BCCI official to InsideSport.
IPL Media Rights Tender coming out next week, BCCI expects IPL Digital Rights value to match IPL LIVE broadcast package commercials
IPL LIVE Streaming Rights vs IPL Broadcasting Rights: It is worth noting that in the ONGOING cycle of rights, Star Sports won the 5 years package for 16,347.5 Crore.
- Insiders in BCCI feels Overall Bid should be more than 45,000 CR – which is 3 times the last overall bid.
- BCCI feels Digital rights should fetch minimum 5 times of the LAST values i.e in the range of 15 to 16,000 CR
- Broadcast Rights should go up minimum by 2.5 times
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