IPL 2023 LIVE Streaming – Viacom18 IPL Revenue Targets: Believe it or not, the Indian Premier League LIVE Streaming partner Viacom18 has kept very steep revenue targets for IPL 2023. According to a report by ET, Viacom18 will be chasing 3,700 CRORE AD SALES revenues in IPL 2023. As per InsideSport sources, Disney+ Hotstar did a revenue in range of 1,000 CR in IPL 2022. This means Viacom18 is chasing almost 350% growth in AD-SALES in IPL 2023: Follow IPL 2023 LIVE Updates with InsideSport.IN
- ET has reported that Viacom18 is targetting about ₹3,700 crore in revenues from the 2023 edition through advertising deals.
- The broadcaster is said to have already secured ad revenues worth ₹320–380 crore for the event
- The company owns IPL digital rights till 2027.
- Disney+ Hotstar did 1000 Crore in ad-sales revenues in IPL 2022.
- Disney Star LIVE BROADCAST is believed to have earned ₹3,500 crore in TV ad revenue from IPL 2022.
- Viacom18 standalone on LIVE Streaming is targetting 3,700 CR Revenues.
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How Viacom18 is planning to achieve such a BIG TARGET?
- Viacom18 is targetting BIGGER than BROADCAST reach for IPL 2023 this year. As per their estimates, LIVE STREAMING of IPL 2023 will reach almost 500Million audiences. To achieve this, IPL will be streamed LIVE on JIO CINEMA for free.
- The rights holder according to the report is also very bullish on the big screen as the Connected TV (CTV) universe is projected to reach 100 million this year. The company expects Jio Cinema’s audience reach on CTV to be over 75 million.
- Jio Cinema is looking to onboard advertisers of all scales and sizes by offering flexible packages with different outlays. The company is hopeful that over 500 advertisers will hop on to Jio Cinema for IPL 2023. Jio Cinema is seeking ad rates of ₹200-250 per 10 seconds for midroll ads,. ₹225-300 per 10 seconds for pre-roll ads and spot rate of ₹6. 5 lakh per 10 seconds on CTV.
How much Disney+ Hotstar earned from LIVE Streaming of IPL 2022? Novi Digital Entertainment, the company that houses streaming platform Disney+ Hotstar did Rs 3,220.41 crore revenues in FY2022.
The revenue growth happened on the back of big-ticket properties like the IPL 2022 and the ICC T20 World Cup 2022.
Disney+ Hotstar ad revenue from IPL is at least Rs 1000 crore+.
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IPL 2023 LIVE Streaming – Viacom vs Star IPL Covrage: Viacom18 Sports has also claimed that LIVE Streaming of IPL on Jio Cinema will be bigger than IPL on TV by a massive amount. Viacom 18 has already announced that league will be streamed Live for free on the Jio app.
In an interaction with e4m, Anil Jayaraj, CEO of Viacom18 Sports, stated that the goal was to present IPL in a way never done before. “We want to eliminate all barriers in terms of consumption – availability, affordability, and language.”
The reach of the LEAGUE will be bigger than IPL on TV. It will not be bigger by a small amount, but by a massive one”, added Jayaraj.
The split in the IPL media rights created quite a stir in the media industry. Jayaraj shared that Viacom18 Sports would be providing 24×7 access to fans with the option to watch their favourite moments in their preferred language.
The telecast will be in 16 to 18 unique feeds, thus removing the third barrier – language.
“We believe that consumption can go up dramatically if we can crack these three values. Of course, we’ll add a few other features like multi-cam,” said Jayaraj.
“We have ensured that we can take care of virtually any capacity because India has got 700 million internet users. We now have enough seeding capacity. In addition to enhancing capacity, we have built other links, which ensure that there is no breakage anywhere in the system. We have built the largest tech team possible and also partnered with people who really know how to solve some of these issues.”
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