IPL 2023 LIVE: This year, IPL games will be broadcast by Jio-led Sports18 in 4K video resolution. This decision has been approved by BCCI and is set to greatly improve the viewing experience for viewers. High-Definition (HD) video with a 4K resolution has four times the resolution of a 1080p HD video. Up until 2022, Hotstar, the IPL’s then-official digital partner, broadcasted matches via the HD feed. But now viewers would be able to stream matches in 4K also. Follow IPL LIVE Updates with InsideSport.IN
The formal announcement is expected soon by Sports18.
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Sources told E4M that Jio claimed to be broadcasting FIFA matches in 4K, but it wasn’t end-to-end. “FIFA was a learning experience for Jio. In the last two months they have relentlessly worked on upgrading the technical front, and are expected to deliver a high-quality experience during IPL,” said a senior media planner.
The broadcaster even faced criticism during FIFA because of technical difficulties during the transmission of two games. However, the finals, which drew a sizable audience, brought the situation under control.
Industry insiders estimate that Sports18 spent several hundred crores assembling its technology staff for the IPL. It currently has one of the largest technical teams in India, according to a seasoned professional.
Additionally, Jio is looking at the possibility of providing the feed in 16 to 17 different languages, including Bengali, Tamil, Telugu, and Odia.
“In their pitch, they have been emphasising the need to make IPL local. It should be available to everyone on their mobile headset in their chosen language.”
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The internet stream is also likely to include “appointment viewing,” which allows viewers to check the scoreboard and other graphics whenever they want to rather than waiting for the broadcaster to do it.
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