IPL 2022: Tata’s SUPER-APP ‘TATA NEU’ set for launch on the sidelines of IPL, big marketing campaign planned: REPORT

IPL 2022 – Tata’s SUPER-APP ‘TATA NEU’: The Title Sponsor of IPL 2022 TATA GROUP is likely to launch their very SPECIAL…

IPL 2022 – Tata’s SUPER-APP ‘TATA NEU’: The Title Sponsor of IPL 2022 TATA GROUP is likely to launch their very SPECIAL APP on the sidelines of the league this year. According to a report by ET, the much awaited SUPER-APP TATA-NEU will be lauched during the IPL this year: Follow IPL 2022 LIVE Updates with InsideSport.IN

The report claims that The Tata Group will make an official announcement on Tata Neu’s launch on April 7

ET report citing various sources in know of the development says that the launch will be accompanied by an aggressive marketing push built around the IPL 2022.

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IPL 2022: Tata’s SUPER-APP ‘TATA NEU’ set for launch on the sidelines of IPL, big marketing campaign planned: REPORT

Tata’s SUPER-APP TATA NEU – IPL Title Sponsor TATA: It is worth noting that TATA Group is the new title sponsor for IPL starting this year. The group according to the report wants to leveage the tie-up to its best potential by launching their MEGA-APP around IPL.

TATA has already lauched the APP as a pilot project for the huge base of Tata group employees over the past many months.

What all will be there in TATA’s SUPER-APP TATA NEU?

  • Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, electronics focused retailer Croma will all be integrated on the APP.
  • The flight booking services across Tata group airlines including Air India, Air Asia, Vistara will be provided on the App.
  • Tata Cliq which sells products across Tata companies such as Titan and Tanishq are also integrated on the SUPER-APP.
  • Other TATA Companies – Westside and Starbucks too will be on the superapp.

“The app is now ready with all the major integrations done. Neu will definitely be launched next month and the idea is to launch it using IPL’s popularity,” one of the sources told ET.

IPL 2022: Tata’s SUPER-APP ‘TATA NEU’ set for launch on the sidelines of IPL, big marketing campaign planned: REPORT

Tata New IPL Title Sponsor: Tata Group replaced VIVO as the new title sponsor of IPL for 2022 and 2023.

According to available information, the deal with TATA Group is 335 Crores i.e almost 25% less than what VIVO had pledged for title partnership to the Indian board.

IPL 2022: Tata Group to pay less than VIVO as new deal valued at Rs 335 Cr per season, but BCCI still ‘very happy’, check why?

Tata New IPL Title Sponsor – The reality is that the BCCI instead of losing monies on the DEAL-TRANSFER from VIVO to Tata Group is actually making cool profits around it. 

Check the IPL Title Sponsorship Mathematics

  • VIVO Deal: 440 Crore Per Season
  • TATA Motors offer 335 Crore Per Season
  • Deficit Per Season: 105 Crores
  • Total Deficit for 2 Seasons 210 Crores

According to the sources, the deal has been transferred in a manner that all deficit will be borne by VIVO.

The sources informed InsideSport that BCCI is not only getting the contracted amounts from VIVO but are also assured of getting PRO-RATA payments of increase in the number of matches for IPL 2022 & IPL 2023.

VIVO had agreed to pay 484 Cr for IPL 2022 & 512 Crores for IPL 2023 on account of increase in the number of matches during the two forthcoming seasons.

VIVO was suppose to pay 996 Crore to the BCCI over next two seasons.

TATA Group is playing 670 Crores of this amount. The deficit is being borne by VIVO.

Not only this – but as per the contractual understanding, VIVO is also paying ‘TRANSFER FEE’ to the BCCI as was the case when OPPO had transferred their rights to BYJU’s.

This overall means, the leading mobile handset brand is paying almost 450 Crores to the BCCI over and above TATA GROUP’s payments of 670 Crores.

“This is nothing new. OPPO transferred their rights to Byju’s & as per the clause they paid the transfer fee to the baord. So nothing new in it”, said one of the BCCI official involved in the entire transaction.

IPL 2022: Tata Group paying less than VIVO with deal of 335 CR per season, BCCI still 'very happy', check why?
IPL 2022: Tata’s SUPER-APP ‘TATA NEU’ set for launch on the sidelines of IPL, big marketing campaign planned: REPORT

Follow IPL 2022 LIVE Updates with InsideSport.IN

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