IPL 2022 Advertisers – CryptoCurrency Companies IPL 2022: Top cryptocurrency companies in India have decided not to advertise on IPL 2022 this year. In IPL 2021, Crypto currency advertisers were one of the big advertising category. In Season 15, though Crypto currency exchanges like CoinDCX, WazirX and CoinSwitch Kuber and others will stay away from the advertising – Follow IPL 2022 LIVE Updates with InsideSport.IN
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IPL 2022: Big decision by Crypto Currency companies, ‘will not advertise around IPL 2022’ Chech why?
IPL 2022 – CryptoCURRENCY companies to stay away: According to a report by ET, the decision to stay away from the IPL Advertising has been taken by the Blockchain and Crypto Assets Council (BACC).
“All the crypto exchanges have decided not to advertise in IPL,” Nischal Shetty, chief executive of crypto exchange WazirX told ET through a direct message on Twitter.
“As an industry, we are working to ensure we have strict guidelines for responsible advertisement before we get into IPL ads again. ”
Last year, CoinDCX, WazirX and CoinSwitch Kuber, as well as others, collectively spent around ₹90 crore on TV advertising for IPL. Another 15-20 Crore was spent on Digital advertising on Disney Hotstar.
Why Cryptocurrency Exchanges will stay away from IPL 2022? The huge noise the advertisement campaigns made during the IPL and T20 World Cup led to companies coming under scanner of regulators and government agencies.
The government is currently working on a Bill to regulate the cryptocurrency market & at this stage no one wants to take any chances.
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IPL 2022 LIVE Broadcast: Star Sports, Disney Hotstar ‘ON-TARGET’ to EASILY deliver 5,000 Cr in IPL Advertising sales, 90% inventory SOLD-OUT
IPL 2022 LIVE Broadcast – Star Sports IPL Revenues: Meanwhile Cryptocurrency copmanies decision to stay away from the IPL notwithstanding, Disney Star Sports is ON-TARGET to cross magical figure of 4,200-4400 Crore in advertising revenues from IPL 2022.
According to the industry sources the official broadcaster has already sold 90% of the inventory for IPL. Not only broadcaster but the official LIVE streaming partner Disney Hotstar is also creating new ad-sales benchmark this year:
The industry estimates say HOTSTAR is looking good to cross 600-650 Cr in IPL Advertising this year. This clearly means IPL 2022 will easily cross 5,000 in Advertising this year for Disney Star Network.
Star Sports IPL Revenues – InsideSport had earlier reported that Star had increased the rates by almost 20% for ON-AIR Sponsorship packages this year
It is worth noting that the official IPL LIVE broadcaster garnered 3200 Cr in advertising revenues from IPL 2021. With increased rates, number of matches & 2 more teams, this year STAR SPORTS is on-target to cross 4,200-4,400 Crore advertising revenue mark.
“We are completely on-target to achieve our sales numbers on IPL 15. It will be our best year and we are sure as always advertisers will get the best possible experience”, informed one of the core member of Disney Star Network Sales team.
Follow IPL 2022 LIVE Updates with InsideSport.IN & IPL 2022 LIVE broadcast on Disney Star Network.
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