IPL 2022 Sponsorship – Ahmedabad IPL Team SLICE Deal? India’s leading CREDIT CARD challenger company SLICE is going big on IPL team sponsorships. On Thursday morning SLICE announced a deal with Mumbai Indians as their Principal Sponsor. And now InsideSport has learnt that the company has almost closed TITLE SPONSORSHIP deal with CVC backed Ahmedabad IPL team – Follow IPL 2022 LIVE Updates on InsideSport.IN
InsideSport could not ascertain the value of the deal but sources in the industry confirmed the signing by the Ahmedabad IPL team. InsideSport also reached out to Slice but the company didn’t want to comment on the matter.
IPL 2022: Ahmedabad IPL team seals Title Sponsor, after Mumbai Indians SLICE ‘Cuts’ deal with CVC backed Ahmedabad team
Ahmedabad IPL Team SLICE Deal? CVC backed team was recently given a green signal by BCCI to officially operate the IPL Team of Ahmedabad. The team since has signed Ashish Nehra as their Head Coach & Gary Kirsten as Mentor.
According to the available information, the team has also finalized 3 player signings. Hardik Pandya, Rashid Khan and Shubman Gill have all signed with the team for the forthcoming season.
Now as per sources, team has signed a FRONT JERSEY sponsorship deal with Credit Card Rewards company SLICE & the announcement in this regard will be made soon.
IPL 2022: SLICE also CUTS 3-year TITLE Sponsorship deal with Mumbai Indians
SLICE on Thursday morning announced a three-year partnership with Mumbai Indians, the most successful & followed team in the Indian Premier League.
IPL 2022 Team Jersey Sponsors, IPL Teams striking rich deals
- As per industry sources, deal with MI is 90 Crore plus for 3 year period.
- Earlier MS Dhoni-led Chennai Super Kings (CSK) had signed a 3 year 100 Crore deal with TVS EuroGrip starting from this year.
- Recently, the newly formed Lucknow IPL team also announce their title sponsorship with MyCircle XI which as per industry estimates is executed at 27 Crore per annum.
Mumbai Indians SLICE DEAL: As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys.
Making its debut in sports sponsorship with this partnership, slice will have the opportunity to connect with millions of passionate MI fans across the globe.
Rajan Bajaj, Founder-CEO, slice said, “There is definitely zero correlation between a financial product and a cricket team. However, there are a lot of similarities between two teams who are relentlessly seeking for championship. Being the most successful teams in the IPL with 5 titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit. It’s the shared hunger for winning and excellence that bring us together. With cricket being at the heart of Indian culture, we will together bring more excitement to this vibrant culture as well as take it to all the cricket lovers around the world.”
Mumbai Indians Spokesperson said, “We wanted to partner with a brand with whom we shared common values. Innovation, technology and a fan-centric approach are core values for Mumbai Indians as well as slice. We both share the vision of offering our fans a world-class experience with the drive and enthusiasm to be the best.”
The deal with a young and exuberant brand like slice re-iterates the massive appeal that Mumbai Indians commands amongst the millennials. Over the years, the five-time IPL Champion has built a strong global fan base as the most successful & followed T20 franchise globally and its playing kit is one of the most powerful marketing real estate in the country. Time and again, brands have chosen MI to launch and tell their stories to the world.