Indian Sports Industry 2021 – GroupM ESP Report 9th Edition: The Indian sports industry is getting bigger by the day. GroupM ESP has released the sports sponsorship report for India 2021. The size of the Indian sports industry spends is estimated to have surpassed Rs 9,500 crore in 2021. Follow Indian Sports Business News & IPL 2022 LIVE Updates with InsideSport.IN
Indian Sports Industry 2021: The 9th edition of Sporting Nation in The Making, GroupM ESP’s sports report takes into consideration the sponsorship spends, player endorsements and media spends on sports properties.
- The report says that 2021 saw an echoing comeback for sports sponsorships and media deals.
- As compared to 2020 when the pandemic took over, 2021 shows 62% growth
- India’s performance at the Tokyo Olympics has been a morale booster for budding sports talent in the country and 2022 will bring new opportunities in multi-sport events.
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Indian Sports Industry Spends 2021: Indian Sports Sponsorship industry cross Rs 9,500 cr in 2021 declares GroupM ESP report
GroupM ESP Report 9th Edition – Sports Sponsorship Industry India: With Rs 6,018 crore, Sports AdEx surpassed 2019 levels in both TV and digital.
- Cricket, yet again, remains the most popular sport.
- 94% of the sports AdEx reports cricket spends.
- The media spends on cricket in 2021 was higher (Rs 5,657 Cr) than the overall media spends of 2019 (Rs 5,232 Cr).
- The spending on sports celebrity endorsement grew by 11% year-on-year in 2021.
- A total of 444 brand endorsement deals have happened in 2021, with cricketers accounting for 318 endorsement deals and 87% of total brand endorsement value.
- The Olympic Year of 2021 increased Emerging Sports Athletes’ endorsements by 79%, accounting for 13% of the overall brand endorsement value.
Prasanth Kumar, CEO – GroupM South Asia said, “2021 was a year of a major comeback for the sports industry. Not only in sports but we saw growth in sponsorships, endorsements, and media expenses in 2021″.
OTT Big Growth Driver for Sports: The report goes on to say: Acceptance of visual media for live sports broadcast by fans led to a great demand of platforms like SonyLiv and Disney Hotstar who are now streaming a variety of sports for their audiences.
The report also says that with an action-packed 2021, media spends in sports saw some heavy scoring in India as brands and consumers were brought closer by broadcasters.
Technology also played a very crucial role in evolving the way people appreciate sports.
The household penetration of TV sets in different markets over the country saw a major role in the growth of sports properties.
With this, TV continues to be the largest medium since 2021 saw overall ad spends of Rs 5051 cr, which was a growth of 59% over 2020 and we saw digital spends touching Rs 965 cr.
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