ICC T20 World Cup – NZ vs AUS LIVE: New Zealand is ready to take on Australia in the Finals of World T20 tournament as India failed to even make it to the semifinals. With the tournament reaching its business end, the brands & advertisers associated with the T20 World Cup in UAE can breathe little easy. Despite the unexpected exit of Virat Kohli’s Indian team, brands are witnessing growth in terms of their awareness. According to the YouGov Brand Index Data report, advertisers need not fret on the Return on Investments as awareness levels for some of the brands have seen healthy growth – Follow NZ vs AUS LIVE Updates on InsideSport.in
ICC T20 World Cup: Despite India’s early exit, YouGov report claims ‘Brands awareness witnessing growth’
ICC T20 World Cup – NZ vs AUS LIVE: YouGov’s daily, continuous streaming syndicated brand tracking tool – BrandIndex, looked at the five brand sponsors tracked by it, namely Booking.Com , Coke, Oppo, Emirates and Nissan.
OPPO #LightUpTheGame campaign Huge Hit: Oppo- the official global partner of T20 World Cup 2021, registered an increase in its ad awareness from 24.5 to 25.3. The brand launched its #LightUpTheGame campaign during the tournament giving viewers a chance to grab match tickets, get clicked with the trophy at the stadium, and showcase their special video messages on the official Oppo screen there.
Booking.Com Biggest Gainer: Data from BrandIndex shows since the beginning of the tournament, Booking.Com – the official Accommodation Booking Partner for the ICC T20 Men’s World Cup, recorded an increase in its ad awareness by +1.2 points, from 13.6 on October 17 to 14.8 on November 4, 2021.
While some sponsors had a positive impact on their ad awareness scores, not all brands witnessed the same success.
YouGov BrandIndex data shows that Nissan, the official partner of ICC T20 World Cup, recorded an increase in its ad awareness by +0.7 points at the beginning of the tournament (week of October 17), however, the scores started to fall thereafter and declined to 11.9 points towards the end of the Super 12 stage of the World Cup (on November 4).
Similarly, Coca-Cola, the exclusive non-alcoholic beverage partner of ICC T20 World Cup 2021, recorded an initial upliftment in its ad awareness score but witnessed a decline of 1.5 points towards the end of Super 12 (from 22.8 to 21.3 between Oct 17- November 4, 2021).
NZ vs AUS LIVE – ICC World T20 Finals: The tournament has reached its final match which will be played between Kane Williamson & Aaron Finch’s teams. Both teams finished 2nd in group and surprisingly defeated in-form teams to make it to the finals of World T20. Neither Australia, nor New Zealand team has ever won the World T20 title – this means in its 7 edition, World T20 will get a new champion.
Follow NZ vs AUS Finals live updates on InsideSport.in & LIVE Streaming on Disney+Hotstar