World Cup 2023: Today, 12 years ago MS Dhoni launched Nuwan Kulasekara into the stands to win the 2011 World Cup at the Wankhede Stadium in Mumbai. ICC has unveiled the brand identity of the upcoming Men’s WC 2023 edition, centred around the emotions of fans regarding that match and victory. With about six months left out from the start of Men’s World Cup 2023 , ICC has been developed it using ‘Navarasa’, nine emotions the fans experience during the high-stakes action. Follow World Cup 2023 Live Updates on InsideSport.IN.
12 years ago…what a memorable night!
Can #TeamIndia do it again in 2023 ? – @ICC @cricketworldcup @BCCI 🇮🇳 pic.twitter.com/xhh7NXq76c
— Ravi Shastri (@RaviShastriOfc) April 2, 2023
The term Navarasa in used Indian theatre and has been reimagined in a cricketing context, using symbols and colour to depict the emotions fans feel while living the drama and excitement of a World Cup match: joy, power, anguish, respect, pride, bravery, glory, wonder and passion, feelings which represent the reactions that a Cricket World Cup evokes.
Rohit Sharma and Jay Shah on the Men’s WC 2023 in India
India captain Rohit Sharma says his side will channel the excitement and expectation as the prepare for their home stand. He said, “With six months to go until the ICC Men’s Cricket World Cup 2023 the excitement is really starting to build. Playing a World Cup on home soil is every player’s dream, even more so as captain and I can’t wait for it to start. The Men’s Cricket World Cup is a very special event for everyone involved in cricket and we will be doing everything over the next few months to prepare as best we can to give us the greatest chance to lift the trophy.”
BCCI Secretary Jay Shah said, “The BCCI is looking forward to hosting the ICC Men’s Cricket World Cup 2023 and creating a memorable event for fans both in India and around the world. We cannot wait until October to see world class cricket on show in the pinnacle event of the one-day game and for India to host an incredible spectacle.”
Dhoni’s six to win the Men’s Cricket World Cup final 2011 will not only be gifted as one of the greatest moments in Indian cricket history, but will soon also be available for fans to purchase on crictos.com, and a new iconic cricketing moment every week from now relating to the remaining eight emotions in anticipation for the global showpiece later this year.
ICC Chief on the upcoming World Cup tournament
ICC Chief Executive Geoff Allardice says “We are delighted to reveal the ICC Men’s Cricket World Cup 2023 brand, showcasing the raw emotion and enjoyment that cricket brings to fans across the world through the Navarasa. We have an exciting six months ahead of us as we build up to deliver the biggest Cricket World Cup ever.”
Editors pick
