Sunday, May 22, 2022

Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers

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Growth of the Indian Gaming and Esports market in 2021: The gaming and esports scene is growing day by day around the globe. Indian Gaming and Esports market has seen a boom in 2021. India’s $1.8-billion gaming market, while small in global terms, is growing rapidly on the back of mobile-first games, according to a report by Boston Consulting Group and Sequoia on India’s mobile gaming sector. India is currently home to over 430 million mobile gamers and the number is estimated to grow to 650 million by 2025, according to the latest data provided by the Internet and Mobile Association of India (IAMAI). Here are some more details and quotes from the industry veterans. 

When COVID-19 halted traditional sports events in India, the esports & gaming industry quickly pivoted and offered virtual entertainment. With entire populations staying home, online viewership has skyrocketed. The credit for this majorly goes to the rise in the young population, increased use of smartphones, easy availability and accessibility of technology and internet, rising investment by capitalists, and appropriate distribution network. Publishers like Garena, Riot, Krafton, etc are actively involved in investing and growing Esports in India. Here’s how the year fared for platforms, organizations, and brands and their upcoming plans for the year 2022:

Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers

Mr Vishwalok Nath, Director, World Esports Cup

Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers
Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers

How has been the year 2021?

The year 2021 has been exceptional for India Today Gaming (ITG) as the team launched two of its largest tournaments on the international stage. This includes Esports Premier League (ESPL) and World Esports Cup (WEC). ESPL is the worlds’ first franchise-based Free Fire tournament, and WEC is the first Free Fire tournament between India, Pakistan, and Nepal from ITG. We are ecstatic by the level of support and love that the Indian Free Fire community has showered on us. This support is evident as ESPL crossed 1 million registrations in its first edition. Besides, the 3.5 month-long tournaments also amassed more than 100 million video views. Following the success of ESPL, the ongoing WEC Free Fire tournament has also crossed the 1.25 million as the total player registrations.

As part of the execution, ITG put its best foot forward in bringing gaming and esports to the mainstream. This includes signing Bollywood superstar Tiger Shroff as the brand ambassador for both ESPL as well as WEC. We also pushed the industry to a new level of acceptance when multiple state/city ministers endorsed gaming and esports while unveiling their respective ESPL franchise teams. Though we are still a few weeks away from the closure of 2021, we are extremely grateful and proud of our work, dedication, and success.

What are your plans for 2022?

In 2022, we will reset the clock and focus on the second editions of ESPL and WEC with a new set of benchmarks. The team is excited to push onward in its journey to help push gaming and esports to the mainstream with the planned expansion of both the flagship tournaments. Though it is too early to comment, we plan to make ESPL a bigger affair with a more diverse set of titles and maybe even the platforms. When it comes to WEC, we will plan to look forward to including even more countries along with more options for competitive titles.

Also Read: Velocity Gaming fails to qualify as GE and Team XO storm into the BGIS 2021 quarterfinals

Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers

Mr Abhishek Aggarwal, Co-Founder & CEO, Trinity GamingIndia’s top gaming talent management company

Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers
Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers

How have businesses been in 2021?

Things were uncertain for sure, at least towards the beginning of the year. However, I would say we rather sailed through it pretty smoothly. I am glad that we have a strong team and even though challenges were there, together we made everything possible and simple. Trinity Gaming continued to support the talents while associating them with brands like Truke, CellBell, Coca-Cola, etc. enabling them to monetize.

What will be your focus area for 2022- tell us about plans?

We aim to bring more diverse talents under the Trinity Gaming banner. We are constantly doing R&D, identifying talents, even penetrating Tier II, Tier III locations, and beyond. We are even exploring the vernacular content creators as that still demands more attention and has high potential. Creators who have great command in vernacular languages and can stream in native language making their content more relatable to a classified section of the population is a great format to explore. We are on a mission to build a stronger esports community by supporting these talents. We want our creators to monetize through their passion for esports.

Mr Lokesh Suji, Director, Esports Federation of India & Vice President of the Asian Esports Federation (AESF)

How have businesses been in 2021? What will be your focus area for 2022- tell us about plans?

The year 2021 has laid down a decent foundation for the future of the Indian Video Games and the esports industry; 2021 can be called the “inflection point of Indian Video Games; Esports Industry”. For Esports Federation of India (ESFI) our key focus is to ensure that we identify the best of the talent to represent India at Asian Games 2022 (scheduled in the month of Sept 2022 in Hangzhou, China), which have 8 esports game titles to compete for and this time esports is a medal sport. We are already in the finalization stage with a lot of brands who have shown interest to partner up with ESFI for this prestigious event and for the glory of the country.

Mr Anish Kapoor, CEO, Infinix Mobile

Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers
Growth of the Indian Gaming and Esports market in 2021; India becomes the home to over 430 million mobile gamers

How has been the year 2021?

2021 has been a great year for Infiinix with an overwhelming response from our customers on all our products. We did not only launch 7 outstanding smartphone devices which were tagged best in the segment for their features but also officially embarked on our journey to become the best budget gaming smartphones company in India. I am proud to say that we have led the revolution of the mobile gaming industry with the launch of our indigenous DAR-LINK game boost technology which enables users to have a seamless gaming experience on their mobile devices. Since the launch, all our devices like Infinix Hot 10S, Note 10, Note 10 Pro, Hot 11S, and Hot 10 Play sport this technology. 

We also had a successful launch of the Inifinix X1 40-inch smart TV which even surpassed our expectations and is one of the highest-rated smart TV on Flipkart, in its segment. The upcoming launch of INBook X1 will add another feather to our hat as it is going to be our first-ever laptop in India. 

What are your plans for 2022?

A good closure of 2021 has filled our teams with high morale and enthusiasm. We have an even strong pipeline for 2022 where we are planning to launch at least one product every month. As smartphones are our primary focus, we will be coming up with our first 5G smartphone next year. We are closely watching the growing gaming ecosystem and our teams are also working towards making more efficient and powerful gaming smartphones for our customers. 

Every year we grow stronger and bigger. Continuing that trend, we will be investing in new markets and expanding our product line, next year.

Read More- Trinity Gaming joins hands with Chemin Esports; bags influencer management mandate

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